Page 96
The Willner Window Product Reference Catalog, Winter, 2015
since 1911
• Willner Chemists •
the nutritional supplement professionals
Activz
undesirable ingredients, such as artificial col-
ors, flavors, preservatives, etc.
8. We would use natural ingredients wher-
ever possible.
9. We would include as many phytonutri-
ents and accessory food factors as possible.
10. We would want it to be the perfect
“nucleus” or “foundation” product upon
which an individualized supplement pro-
gram, tailored to an individual’s specific
health concerns, could be designed.
We think we have achieved this at Willner
Chemists with the release of our new,
improved Willvite Multivitamin Multimineral
Formula.
It has always been our belief that your mul-
tivitamin supplement is the most important
component of your daily regimen. Nutrients
work in concert with each other, synergisti-
cally. Too many people make the mistake of
either taking an inadequate multivitamin, or
trying instead to satisfy their perceived needs
by taking a selection of individual supple-
ments. They risk missing various essential
nutrients altogether, or inadvertently creating
a imbalance.
We recommend using a broad spectrum
multivitamin multimineral supplement such
as Willvite as a starting point, or foundation,
upon which your supplement program can
be built.
Common Mistakes
1. Once A Day. Many of the vitamins and
minerals are water soluble. This can mean
that they remain available to the body for
only a limited time (four to six hours) before
they are excreted. What happens during the
rest of the day? You will get much greater
benefit from your daily vitamin and mineral
intake if you divide the dose into, at least,
two servings. Taking your multi twice a day is
much better than once a day. And, remem-
ber that your body is designed to obtain
these essential nutrients from food–so do not
be misled into thinking certain nutrients
should be taken all at once, at certain times
of the day. Willvite, with it’s recommended
dosage of 2 to 4 per day, is easily taken twice
a day.
2. Overlook Important Minerals. Many
multivitamin supplements fail to provide the
required amount of calcium and magnesium.
These two important minerals are required in
higher dosages than most vitamins and trace
minerals. They take up a lot of space in the
tablet or capsule. For this reason, they cannot
be fit into a one a day or two a day formula.
This is one major advantage of Willvite–a full
daily dose of calcium and magnesium is
included in the full four tablet per day rec-
ommended dosage.
3. Letting Marketing Hype Overshadow
What’s Really Important. It’s easy to be
swayed by marketing claims that imply vari-
ous features of multivitamin supplements cre-
ate a superiority of one product over another.
Focus on a form of calcium utilized in a
product should not make you lose sight of
the fact that it might contain little if any mag-
nesium. Talking about “bioavailability”
should not make you lose sight of the fact
that even 100% of a fraction of what is actu-
ally needed remains just a fraction. Adding a
pinch of saw palmetto to a multivitamin sup-
plement does not really turn it into a “mens”
multi. What is important is that the multi
provides a broad spectrum of all the nutrients
you need, in the proper ratios, in a stable,
flexible dosage format.
Flexible Dosage
For those who do not want to take four
tablets a day, even a two per day dosage is
better than most other formulations. Ideally,
it would be one tablets twice a day, but two
tablets once a day is better than most “one a
day” formulas. Note the content of two
tablets daily from the following table (see
page 103), including the fact that you will get
400 mg calcium and 300 mg magnesium.
[See Dosage Table on Page 103]
Features and Improvements
• Includes actual pre-formed vitamin A
(25%) along with natural Beta Carotene
(75%) for enhanced immune and mucous
membrane support.
• Vitamin C is present in partially buffered
form.
• Vitamin D is the preferred D3 form for
greater potency
• Vitamin E is in the natural, d-alpha toco-
pherol form.
• Vitamin K is present in the preferred K2
(MK7) form.
• The B Vitamins are present in high
enough levels to ensure tissue saturation, yet
allows the additional use of additional B-
Complex supplements if desired.
• In response to the most recent research,
the Folic Acid level remains at 400 mcg.
• Vitamin B12 is present in the active,
methylcobalamin form for enhanced
bioavailability.
• The full U.S. Daily Value (300 mcg) of
Biotin is provided.
• The daily dose of Calcium has been
reduced from 1000 mg to 800 mg to reflect
the most recent guidelines and concerns over
excess levels. This allows for those who
require extra calcium to take additional sup-
plementation without potential over dosage.
. . . continued on page 103