50279 DAILY MULT OPTIM HLTH
30 TAB 12.59 10.07
50419 GLUCOS CHOND 500/400
90 TAB 31.49 25.19
50277 IMMUNE SUPPORT FORMULA
120 VCA 31.49 25.19
50425 OMEGA 3 COMPLEX
60 SGC 25.19 20.15
WELEDA
27149 ARNICA MASSAGE OIL
3.4 LIQ 13.99 11.19
54063 BABY OIL CALENDULA
6.5 LIQ 13.00 10.40
56893 BIRCH CELLULITE OIL
3.4 OIL 22.00 17.60
58624 BODY LOT SEA BUCKTHORN
3.4 LOT 21.99 17.59
44687 BODY OIL SEA BUCKTHORN
3.4 LIQ 18.00 14.40
39841 BURN CARE OINTMENT
1.2 ONT 12.99 10.39
18607 CALENDULA BABY CRM OZ
2.5 CRM 11.99 9.59
27683 CALENDULA OINTMENT
1.1 CRM 12.99 10.39
43680 DEODORANT ROSE
3.4 LIQ 15.00 12.00
54048 DEODORANT SAGE SPY
3.4 SPY 11.00 8.80
52737 DIAPER CARE CREAM 2.8Z
2.8 CRM 10.00 8.00
59960 FACIAL LOT ALMND SOOTH
1 Z LOT 23.99 19.19
59685 FACIAL LOT HYDR IRIS
1 Z LOT 19.99 15.99
59961 FACIAL LOT WILD ROSE
1 Z LOT 27.99 22.39
42232 IRIS DAY CRM
1 Z CRM 19.99 15.99
57383 LIP BALM EVERON
1EA LIP 5.00 4.15
58628 NURSING TEA
20 BAG 9.99 7.99
53072 PREGNANCY BODY OIL
3.4 LIQ 20.00 16.00
44448 ROSEMARY HAIR OIL
1.7 LIQ 12.00 9.60
54006 SEA BUCKTHORN HAND CRM
1.7 CRM 9.99 7.99
54060 SHAMP CALEN BABY BODY
7.2 LIQ 10.00 8.00
42002 SKIN FOOD
2.5 CRM 17.00 13.60
58623 SKIN FOOD
1 Z CRM 10.59 8.47
38739 SOAP BAR IRIS
3.5 BAR 5.49 4.39
18612 SOAP BAR ROSEMARY
3.4 BAR 5.49 4.39
18609 SOAP CALENDULA BABY OZ
3.5 BAR 4.95 3.96
45359 TOOTH GEL CHILD
2.1 GEL 4.50 3.60
27724 TPST SALT
3.4 TUB 5.00 4.00
54064 TUMMY OIL BABY
1.7 LIQ 14.99 11.99
WHOLE WORLD BOTANICL
52009 ROYAL BREAK KIDNEY BLD
120 CAP 24.95 24.95
56855 ROYAL BREAK STONE LIVR
120 CAP 24.95 24.95
36721 ROYAL BREAK STONE TEA
4.4 TEA 23.95 23.95
36719 ROYAL CAMU CAP
140 CAP 36.00 36.00
36720 ROYAL CAMU PWD 100GM
100 PWD 40.50 40.50
36722 ROYAL DESMOD TEA
4.4 TEA 28.55 28.55
56156 ROYAL DESMODIUM
2 Z LIQ 19.45 19.45
43434 ROYAL LUCRACO PLUS
4.6 LIQ 29.65 29.65
36717 ROYAL MACA CAP
180 CAP 30.68 30.68
44958 ROYAL MACA FOR MEN
180 VCA 34.95 34.95
36718 ROYAL MACA PWD 172 GM
172 PWD 32.80 32.80
WILLNER CHEMISTS
12438 4 IN 1 MEGA FORMULA A
250 CAP 37.48 29.98
57090 5 ECHINACEA LIQUID CAP
60 VCA 23.00 18.40
57083 ADAPTOGEN COMPLEX
1 Z LIQ 10.90 8.72
57037 ADRENAL STRESS CMP
1 Z LIQ 10.90 8.72
57013 ALLERGY CMP CHILD FRND
1 Z LIQ 10.90 8.72
56983 ALLERGY COMPLEX
1 Z LIQ 10.90 8.72
57041 ALLERGY COMPLEX AF
1 Z LIQ 12.20 9.76
57551 ANTIOX PHYTO BLN LIQ
1 Z LIQ 14.20 11.36
57091 ANTIOX PHYTO CMP CAP
60 VCA 23.10 18.48
57014 ANXIETY COMPLEX
1 Z LIQ 12.20 9.76
57082 ARNICA OIL 1:6 TOPICAL
1 Z OIL 10.40 8.32
57008 ASHWAGANDA ROOT 1:1.5
1 Z LIQ 10.90 8.72
58091 ASHWAGANDA ROOT 1:1.5
2 Z LIQ 21.20 16.96
60340 ASTRAGALUS 460 MG VCAP
90 VCA 10.50 8.40
56949 ASTRAGALUS ROOT 1:3
1 Z LIQ 10.90 8.72
57030 ATTENTION CMP CHLD FRD
1 Z LIQ 10.90 8.72
57043 BILBERRY
1 Z LIQ 10.90 8.72
60119 BILBERRY 250 MG
60 VCA 17.80 14.24
60120 BLACK COHOSH 500 MG
90 VCA 11.50 9.20
56969 BLACK COHOSH ROOT 1:3
1 Z LIQ 10.90 8.72
56987 BLACK WALNUT HULL 1:1
1 Z LIQ 10.90 8.72
57066 BLUE COHOSH 1:3
1 Z LIQ 10.90 8.72
57085 BPH COMPLEX
1 Z LIQ 10.90 8.72
57071 BRAIN BIO BOOST CMP
1 Z LIQ 10.90 8.72
57061 BURDOCK ROOT 1:1.5
1 Z LIQ 10.40 8.32
12161 CAL GLUCONATE 500 CAP
250 CAP 15.35 12.28
57643 CALIFORNIA POPPY 1:3
1 Z LIQ 10.90 8.72
56996 CALMING CMP CHILD FRND
1 Z LIQ 10.90 8.72
57730 CANDIDA COMPLEX
1 Z LIQ 10.90 8.72
60124 CASCARA SAGRADA 420 MG
90 VCA 10.00 8.00
57054 CAYENNE 1:5
1 Z LIQ 10.40 8.32
57067 CHAMOMILE FLOWERS 1:3
1 Z LIQ 10.90 8.72
56989 CHASTE TREE BERRY 1:2
1 Z LIQ 10.90 8.72
56977 CHLOROPHYLL EXTRACT
1 Z LIQ 10.40 8.32
60118 CINNAMON 410 MG ORG
90 VCA 11.50 9.20
57092 CINNAMON BARK 40 STAND
60 VCA 23.10 18.48
57073 CLEANSE COMPLEX 1:2
4 Z LIQ 22.00 17.60
57062 CLOVE 1:4
1 Z LIQ 10.40 8.32
57080 COMFREY ROOT 1:3
1 Z LIQ 10.90 8.72
57036 COUGH COMPLEX
1 Z LIQ 10.90 8.72
57059 CRAMP BARK 1:3
1 Z LIQ 10.90 8.72
60121 CRANBERRY 4:1 400 MG
90 VCA 13.00 10.40
57641 DAMIANA 1:3
1 Z LIQ 10.40 8.32
60117 DANDELION 500 MG ORG
90 VCA 10.50 8.40
56966 DANDELION ROOT 1:1.5
1 Z LIQ 10.40 8.32
57029 DEVILS CLAW 1:3
1 Z LIQ 10.90 8.72
57040 DIGEST STIM CMP AF
1 Z LIQ 12.20 9.76
56999 DIGEST STIM COMPLEX
1 Z LIQ 10.90 8.72
57001 DONG QUAI ROOT 1:3
1 Z LIQ 10.90 8.72
56953 EAR DROPS
1 Z LIQ 10.40 8.32
57011 EAR OIL CHILD FRIENDLY
1 Z LIQ 10.90 8.72
60125 ECHIN GOLDENSEAL
90 VCA 16.00 12.80
56974 ECHINA ACUTE CMP AF
1 Z LIQ 12.10 9.68
57093 ECHINA ACUTE CMP CAP
60 VCA 23.00 18.40
56946 ECHINA ACUTE COMPLEX
1 Z LIQ 12.20 9.76
56979 ECHINA ACUTE COMPLEX
2 Z LIQ 22.50 18.00
60129 ECHINACEA 420 MG ORG
90 VCA 16.20 12.96
56945 ECHINACEA ROOT 1:2
1 Z LIQ 10.90 8.72
56968 ECHINACEA ROOT 1:2 AF
1 Z LIQ 11.60 9.28
56994 ECHINACEA TRIPLE 1:2.1
1 Z LIQ 10.90 8.72
57026 ELDERBERRY 1:2
1 Z LIQ 10.40 8.32
57018 ELEUTHEROCOCCUS 1:2
1 Z LIQ 10.90 8.72
57077 EYEBRIGHT 1:3
1 Z LIQ 10.90 8.72
57081 FENUGREEK 1:3
1 Z LIQ 10.40 8.32
57000 FERTILITY COMPLEX
1 Z LIQ 10.90 8.72
57065 FEVERFEW 1:2
1 Z LIQ 10.90 8.72
57031 FIBROGESIC
1 Z LIQ 10.90 8.72
57642 FO TI ROOT
1 Z LIQ 10.90 8.72
60130 GARLIC 500 MG ORG
90 VCA 10.50 8.40
57640 GENTIAN ROOT 1:3
1 Z LIQ 10.40 8.32
57022 GENTLE MOVE CHILD FRND
1 Z LIQ 10.90 8.72
60127 GINGER 500 MG ORG
90 VCA 12.00 9.60
56985 GINGER COUGH TONIC
4 Z LIQ 11.60 9.28
57055 GINGER ENERGY TONIC
4 Z LIQ 11.60 9.28
57012 GINGER IMMUNE TONIC
4 Z LIQ 11.60 9.28
56995 GINGER ROOT 1:1.5
1 Z LIQ 10.90 8.72
57015 GINGER TONIC
4 Z LIQ 11.60 9.28
57024 GINKGO BIL LF 1:1.5 AF
1 Z LIQ 12.20 9.76
60131 GINKGO BILOBA EXT 60
90 VCA 14.00 11.20
56961 GINKGO BILOBA LF 1:1.5
1 Z LIQ 10.90 8.72
60122 GINSENG AMERIC 400 ORG
60 VCA 18.90 15.12
56981 GINSENG AMERICAN 1:3
1 Z LIQ 16.20 12.96
57023 GINSENG CHINESE RED
1 Z LIQ 14.70 11.76
56962 GINSENG ENERGY BLEND
1 Z LIQ 12.60 10.08
57087 GINSENG ENERGY BLEND
2 Z LIQ 23.60 18.88
Goldberg agrees that it’s imperative
to have a staff of knowledgeable
pharmacists and nutritionists on hand
to answer everyone’s question—
despite the price tag the store pays
for their expertise. “Our payroll is
probably one of the highest of any
retail ‘health food store,’” he says.
“But again, that’s what we are all
about, and if it means slightly smaller
margins, we are willing to pay that
price.”
This wasn’t always the case at
Willner Chemists. Before Gitomer
and Goldberg took over the business,
the store was a completely different
place. “In the original store, cus-
tomers would walk around, pick out
their products and be on their way.
No one from the store was very
helpful. We spruced it up,” Gitomer
states.
That brings us to another important
aspect of the Willner’s experience:
the personal touch.
Knowing Your Customers
Gitomer and Goldberg take pride
in the fact that their professional staff
helps pull together nutritional sup-
plements into a program that makes
sense for each individual. “Whatever
it is, we try to gear something to
each person,” Gitomer states.
Being able to target these needs is
perhaps one of Gitomer’s greatest
strengths as a retailer, and an attrib-
ute that is by no means a given in
the world of sales. “I know my cus-
tomers,” he states. “If someone walks
in and starts asking questions, I can
size them up nutritionally. I’ll have a
way of feeling out what they really
want.”
Even in a place as large as New
York City, with stores located in
hotbeds of commuters and visitors, “I
know many customers by name,” he
states. This personal touch has lead
to a landslide of repeat visitors. “We
have groupies,”Gitomer jokes.
He characterizes the store’s main
clientele as baby boomers and older.
Gitomer has zeroed in on what his
shoppers are looking for: authorita-
tive information from a trustworthy
store. Plus, they like to have it deliv-
ered via traditional means.
Autumn 2011 - Willner Chemists Reference Catalog
Page 176
Please note:
For various reasons, certain
companies ask us not to include a
listing of their products, or our
discount prices, in this reference
catalog, or on our web site.
We honor their requests.
If you do not see the products you
are interested in, that does not
mean we do not carry them. Please
call our toll free telephone number,
1 800 633 1106.
Thank you.
Code
Product Name
Size Form
List Discnt
. . . continued from page 175