57389 UT BIOTIC POWDER
75G PWD 29.55 23.65
40720 VIBRANCE UT PWD
2.0 PWD 35.65 28.52
54694 VIBRANT CLEANSE
360 PWD 40.75 32.60
VIDAZORB
57415 BELLY BOOST CHW BERRY
90 CHW 43.60 39.24
57414 VIDAZORB DAILY CHW LEM
90 CHW 32.00 28.80
VIOBIN
18602 PROMETOL 10 MIN
100 SGC 30.19 24.15
18605 WHEAT GERM OIL
16Z LIQ 13.59 10.87
22492 WHEAT GERM OIL
32Z LIQ 22.59 18.07
18606 WHEAT GERM OIL 20 MIN
100 SGC 18.29 14.63
VITAL NUTRIENTS
55894 ADRENAL SUPPORT
120 CAP 48.90 48.90
56455 ALLER C
200 CAP 50.80 50.80
59186 B12 FOLATE 1000/800
100 CAP 21.10 21.10
58545 C 500 W/BIO
100 CAP 18.90 18.90
59574 GI REPAIR PWD
168 PWD 40.30 40.30
58354 GLUCOSAMINE + CHOND
120 CAP 52.00 52.00
57145 MAG GLYCINATE 120 MG
100 CAP 18.70 18.70
57814 MULTI NUTRIENT W/IRON
180 CAP 34.30 34.30
57959 MULTI NUTRINT W/O IRON
180 VCA 35.50 35.50
54763 VIRACON
60 CAP 22.90 22.90
VITALAH
59331 OXYLENT CHILD BERRY PK
30 PAK 24.95 22.45
58298 OXYLENT MANDARIN PAK
30 PAK 34.95 31.45
58299 OXYLENT SPARK BERR PAK
30 PAK 34.95 31.45
58300 OXYLENT VARIETY PAK
30 PAK 34.95 31.45
60091 PRENATAL OXYLENT
30 PAK 36.95 33.25
VITAMINDER
22116 PILL CASE STACKERS
5 BOX 6.99 5.59
22019 PILL CRUSH & SPLITTER
1 BOX 6.99 5.59
52815 POCKET PACK
1EA MIS 2.99 2.39
44887 TURBO LID POWER SHKR
20Z MIS 5.95 4.76
42731 VITAMIND SEVEN DAY PAK
1EA PAK 3.99 3.19
24295 VITAMINDER DRINK MIX
EA MIS 8.99 7.19
40179 VITAMINDER POWER MIXER
1EA MIS 11.19 8.95
21791 VITAMINDER VIT CHEST
1 MIS 6.99 5.59
VITANICA
52746 CANDIDASTAT
60 CAP 15.45 15.45
52756 CHASTE TREE BERRY
60 CAP 14.95 14.95
52747 CRANSTAT EXTRA
60 CAP 15.95 15.95
58584 ENDOCRINE DISRUPTOR
120 CAP 31.90 31.90
59517 FEM ECOLOGY
30 VCA 19.71 19.71
54141 GABA EASE V
60 CAP 16.45 16.45
58583 HEPAFEM
60 CAP 16.75 16.75
51400 IRON EXTRA 25 MG
60 VCA 14.95 14.95
52752 LACTATION BLEND
60 CAP 15.95 15.95
56446 LYSINE EXTRA
60 CAP 15.95 15.95
52826 MATERNAL SYMMETRY
180 VCA 27.95 27.95
52754 PREGNANCY PREP
60 CAP 15.95 15.95
59564 RAUWOLFIA EXTRA
90 CAP 35.90 35.90
52751 SLEEP BLEND
60 CAP 15.95 15.95
59518 WOMENS PHASE II
90 VCA 15.75 15.75
52748 WOMENS SYMMETRY
180 CAP 27.95 27.95
52823 WOMENS SYMMETRY
90 VCA 16.45 16.45
52745 YEAST ARREST SUPP
14 SUP 10.95 10.95
51026 YEAST ARREST SUPP
28 SUP 19.95 19.95
VITAPHARMICA
45000 ADV STOMACH SUPPORT
90 TAB 19.95 19.95
42460 BOWELSOOTHE
10 BOX 12.95 12.95
44166 PRESS ASSURE
120 TAB 38.00 38.00
44578 VASCULAR RESCUE
60 TAB 21.00 21.00
VITOL
32823 CREATINE LIQ
4 Z LIQ 33.39 26.71
VPX SPORTS
58082 MEAL REPLACE BAR CH PN
EA BAR 3.77 3.0
58194 MEAL REPLACE BAR PUMP
EA BAR 3.77 3.0
VUKA
60034 VUKA RENEW PEACH MANGO
16Z LIQ 4.50 3.6
59972 VUKA THINK POMEG LYCHE
16Z LIQ 4.50 3.6
60255 VUKA WORKOUT BERRY LEM
16Z LIQ 4.50 3.6
WALLYS NATURAL PRODT
30040 EAR CANDLE B WAX
4PK CAN 13.19 10.5
30041 EAR CANDLE HERB
4PK CAN 12.29 9.8
30042 EAR CANDLE LAVENDER
4PK CAN 11.69 9.3
30045 EAR OIL
1 Z LIQ 11.19 8.9
WASHINGTON HOMEOPATHIC PROD
59099 DRY EYES PELLETS
200 PEL 8.79 8.7
59101 GRINDELIA 3X LIQUID
100 LIQ 33.29 33.2
60145 IGNATIA AMARA 200C
EA PEL 7.89 7.8
59100 MOTION SICKNESS PELLET
200 PEL 8.79 8.7
57219 POISON IVY PILLS
100 TAB 8.79 8.7
57851 RRA OINTMENT
2 Z ONT 8.39 8.3
60146 SCARS HEALING CRM
1.7 CRM 20.00 20.0
60177 STINGS
12 TAB 3.29 3.2
58068 THIOSINAMINUM OINTMENT
2 Z ONT 8.79 8.7
58148 THUJA OINTMENT
2 Z ONT 8.39 8.3
WEIL NUTRITIONAL SUPP
50441 ANTI OX DAILY OPT HLTH
60 VCA 46.19 36.9
50424 CAL MAG BALANCED
120 TAB 16.79 13.4
50420 CARDIO SUPPORT FORMULA
30 SGC 41.99 33.5
50417 COMPLETE DAILY PAK
30 PAK 52.49 41.9
54785 D3 1000 IU DOTS
100 TAB 13.64 10.9
53706 DAILY DIGESTIVE SUPP
60 CAP 41.99 33.5
50418 DAILY MULT OPTIM HLTH
90 TAB 27.29 21.8
50278 DAILY MULT OPTIM HLTH
60 TAB 19.94 15.9
Autumn 2011 - Willner Chemists Reference Catalog
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a background in pharmacy, Gitomer
and Goldberg subscribe to the phi-
losophy that “There’s a time for nat-
ural remedies and there’s a time for
medicine. In acute situations, very
often medication is what you need,”
says Gitomer. At other times, clients
may be best served by trying a nutri-
tional supplement.
The point is to open up Willner’s as
a go-to source of reliable information
about health, and Gitomer and
Goldberg have worked hard to make
this happen. “That’s what we do
here,” says Gitomer. “Someone
comes in and says, ‘I don’t know
what to take. I heard about CoQ10,
fish oil and green foods.’ How do I
put it all together?” Willner’s aims to
offer the know-how and the tools to
help shoppers do just that.
Further establishing themselves as
nutrition authorities, the pair (in con-
junction with Robert Abel, Jr., M.D.)
co-wrote a 300-page book entitled,
The Best Supplements for Your
Health. Says Gitomer, “It offers
everything you wanted to know
about supplements, but didn’t know
who to ask.”
In order to offer such information
in stores, the current Willner’s team
is staffed with numerous pharmacists,
nutritionists and well-trained sales-
support personnel. Getting a job with
this supplements store is no easy
feat. “A lot of the people we hire
have previously worked in retail,”
says Gitomer. And no matter how
busy things get, “I interview all of
them. I make sure they understand
nutrition,” he states.
Your average Joe—and maybe even
your standard Sally with an interest
in nutrition—would have trouble
passing the Willner’s interview.
Gitomer questions aspiring Willner’s
employees about how one would tell
a natural vitamin E ingredient from a
synthetic; the difference between an
omega-3 fatty acid and an omega-6
fatty acid and their sources; the ben-
efits of specific supplements like
CoQ10; what distinguishes vitamin
D2 from vitamin D3; and the list
goes on.
To Gitomer, these questions are
simple. “If they don’t know the
answers to these, they’re not going
to know about anything else. That’s
the entrance exam ,” he states.
For current staffers, Gitomer and
Golberg regularly book training ses-
sions with their product manufactur
ers. “Almost every week, a company
will come in and go over their prod-
ucts,” Gitomer explains. He, himself
keeps up-to-date on nutritional info
mation and the supplements industr
by reading trade publications,
attending tradeshows like Natural
Products Expo West and reading
content from esteemed medical jou
nals.
Putting the effort into finding and
cultivating such nutrition-knowledge
able staff members is time well
spent, Gitomer feels. He believes th
only way to maintain the Willner
experience—complete with educa-
tion at the ready—is to have high-
caliber, well-informed staff members
not disinterested personnel looking
for summer hours. “You go into
some stores and who’s there? If you
want legitimate information, go to
Willner’s,” says Gitomer.