A view of the midtown Willner Chemists Store.
Located just one block south of Grand Central Terminal, at the corner of
41st and Park Ave, this store has been called by many, “the most attrac-
tive, most impressive nutritional supplement store anywhere!”
Willner Chemists is not an over-night internet sensation, nor is Willner
Chemists a discount mail-order catalog. Instead, Willner Chemists is the
epitome of what a retail supplement store should be
–a large selection of
merchandise, in an attractive and functional setting, competitive pricing, and
a staff of knowledgeable professionals to answer your questions.
Don Goldberg, R.Ph.
Why is Willner Chemists considered
the standard by which all others in
the industry are measured? The
answer is not simple. It is a combina-
tion of many factors, including an
emphasis on professionalism, exten-
sive inventory and comprehensive
product mix, discount pricing and
personalized service.
Willner Chemists has become
known as the place to go when you
want authoritative, accurate answers
to supplement and health questions,
rather than sales pressure and hype.
Willners has an unusually high num-
ber of professionals available to con-
sult with customers—twelve licensed
nutritionally oriented Pharmacists are
now on staff full time, along with six
nutritionists! The shelves are fully
stocked, with a broad selection of
hard to find professional lines as well
as normal “health food” lines.
Deciding which supplements to buy
can be a daunting experience for
many, but the friendly and profes-
sional staff at Willner Chemists
makes it easy.
While product inventory, discount
pricing and a pleasant shopping envi-
ronment are all important, the key to
Willners success has to be its staff:
Donald Goldberg, R.Ph.
Don received his pharmacy trainin
on the east coast but moved to
California right after graduation to
accept a position as Director of
Quality Control for Ingram
Pharmaceutical Company. He
received his Pharmacist license in
California, but remained in the
industrial setting, moving from
Quality Control to manufacturing,
product development and marketin
with companies such as Boericke &
Runyon, Shaklee and Vitamix, wher
he specialized in formulation and
marketing of glandular supplements
and dispersable powdered protein
products.
He returned to the East coast,
accepting the position of Vice
President of Faraday Labs (Nutri-
Dyn, Sivad). After several years, he
joined Lewis-Gitomer Labs, where
he was more directly involved with
marketing directly to physicians. It
was at this time that he published hi
first newsletter and began what has
turned out to be a lasting relation-
ship with Arnold Gitomer. Before
rejoining Arnie at Willners, however
Don spent two years as Technical
Director for Arkopharma, helping
them introduce their line of French
phytopharmaceutical products to th
American market. He published a
newsletter for physicians, called
Phytofacts, and lectured on herbal
medicine throughout the United
States and Canada. After this, he
Autumn 2011 - Willner Chemists Reference Catalog
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