Page 146 - Willner 2011 Autumn Catalog

The Wi l l ner Chemi s t s Stor y

The downtown Willner Chemists Store is conveniently located right

across from City Hall, at 253 Broadway. Managed by Sam Forbes,

you will find a full selection of supplements, books and skin care

products, with a friendly and competent staff to help you find what

you need.

History

Founded in 1911, Willner Chemists

has evolved from a an old-fashioned

neighborhood Drug Store into one of

the countrys leading nutritionally-ori-

ented Pharmacies.

For 85 years, Willner Chemists

could be found at the intersection of

39th and Lexington in mid-town

Manhattan. At first, Willners was

much like any other Drug Store, a

place to go to have your prescrip-

tions filled, your questions answered,

and perhaps a refreshing pause at

the soda fountain. But Willners did

not remain typical for long.

In the 1970s, Irving Willner, work-

ing with the leading orthomolecular

and holistic physicians of the day,

developed a line of nutritional sup-

plements that met their stringent and

unique requirements for purity and

potency. The Willner line of supple-

ments quickly became the mainstay

of most alternative physicians’ vita-

min armamentarium, and was pre-

scribed and sold widely throughout

the country.

Now, the soda fountain is gone. Irv

has retired, and many of those early

pioneers of alternative medicine

have been replaced by new faces.

But Willner Chemists has continued

to grow. Instead of OTC drugs and

cosmetics, the shelves are now filled

with nutritional supplements, herbal

products, and homeopathic reme-

dies. The Willner product line has

grown as well, but the emphasis is

no longer limited to serving comple-

mentary physicians and nutritionists.

Now, Willner Chemist is focused