Page 10
The Willner Window Product Reference Catalog, Winter, 2015
since 1911
• Willner Chemists •
the nutritional supplement professionals
baby and wondering if it’s too late to make a
difference, don’t fret! While the optimal
time to store up significant amounts of DHA
is prior to conception, it’s never too late to
make a difference. Your baby can begin to
benefit from day 1 by getting DHA not only
through the ideal source, your breast milk,
but also from infant DHA supplements.
Nordic Naturals’ Baby’s DHA is the official
omega-3 of the American Pregnancy
Association, and dosage begins at 5 lbs. If
you choose to formula feed, it’s a great way
to ensure that your baby gets the vital fats so
crucial for neurological development. Post-
partum is another important time to try and
restock the fat stores you so generously
shared with baby, and continue to share
through breast milk. Above all, consistency is
key – starting omega-3 supplementation from
day one is a wonderful way to support the
health of your baby, from birth and beyond.
Eliza Leggatt
National Educator, Nordic Naturals
concluded.
The cost-savings model presented in this
article was first presented in a report, “Smart
Prevention—Health Care Cost Savings
Resulting from the Targeted Use of Dietary
Supplements,” in which Frost & Sullivan con-
ducted a systematic review of scientific
research in peer-reviewed, published studies
that looked separately at relationships
between omega-3 supplement intake and the
risk of a CHD-attributed event, and B vita-
mins intake and the risk of a CHD-attributed
event. The firm then projected the rates of
CHD-attributed medical events across U.S.
men and women over the age of 55 with
CHD and applied a cost benefit analysis to
determine the cost savings if people in this
targeted population took omega-3 supple-
ments or B vitamin supplements at preven-
tive intake levels. The report was funded
through a grant from the CRN Foundation.
The article published in the Journal of
Dietary Supplements can be found at
(http://informahealthcare.com/doi/abs/10.310
9/19390211.2014.952866). The full Frost &
Sullivan economic report and accompanying
materials, including omega-3 supplement
and B vitamin supplement infographics, are
available for free at www.supplementfors-
martprevention.org.
References:
1 Shanahan, C. and de Lorimier, R.
(2014). From Science to Finance—A Tool for
Deriving Economic Implications from the
Results of Dietary Supplement Clinical
Studies. Journal of Dietary Supplements.
2Agency for Healthcare Research and
Quality. (2010). Medical Expenditure Panel
Survey (MEPS). Retrieved February 2013,
from http://meps.ahrq.gov/mepsweb/
Shanahan, C. and de Lorimier, R. (2013).
Smart Prevention—Health Care Cost Savings
Resulting from the Targeted Use of Dietary
Supplement. An Economic Case for
Promoting Increased Intake of Key Dietary
Supplements as a Means to Combat
Unsustainable Health Care Cost Growth in
the United State. Frost & Sullivan.
http://www.frost.com/sublib/display-market-
insight.do?id=285115104
This article can be found on the CRN (Council
for Responsible Nutrition) website:
http://www.crnusa.org/CRNfoundation/HCCS/i
ndex.html
Multivitamins: No, or Yes?
Filling nutritional gaps,
increasing chances of good health
Nutrition Journal; 2014, Vol. 13, No. 72
Satisfying “hidden hunger?”
Doctors are beginning to use the term “hid-
den hunger” to describe nutritional deficien-
cies in those who may consume enough, or
even too many, calories every day, but who
still lack the micronutrients essential to good
health; in other words, a diet that is energy-
dense, but nutrient-poor. “Even when a diet
is well planned, it is not always possible for
most people to choose foods containing the
recommended amounts of all essential
micronutrients; and chronic, relatively minor
nutrient shortfalls can cause health prob-
lems,” according to the authors of this new
multivitamin review.
Researchers also said the typical American
diet falls far short of what experts recom-
mend for the fruit, vegetables, and whole
grains that are important sources of essential
vitamins and minerals, and that multivitamins
may be particularly beneficial for those who,
for a variety of reasons, have poor nutrition,
including missing food groups, advanced age,
and chronic illness.
After completing this compre-hensive sur-
vey of multivitamin studies over the last sev-
eral decades, the authors conclude that,
“Current data suggest minimal, if any, risk
associated with multivitamin-mineral prepa-
rations containing 10 or more vitamins and
minerals at recommended daily intake levels
in healthy people, and a possibility of modest
benefits that include a reduced risk of cancer
and cataract of the eye, for a relatively low
financial cost.”
The study also found that people who took
multivitamin-mineral supplements had higher
circulating levels of essential micronutrients
compared to those who did not take the sup-
plements. This may be because multivitamin
users eat a better diet and have a healthier
lifestyle overall compared to those who don’t
take multivitamins.
Even though people should not expect
multivitamins to be their primary source for
preventing disease, multivitamins can and do
play an essential role in filling the small, but
critical, nutritional gaps in the typical
American diet, and taking multivitamins can
help ensure a healthy life.
Reference: Nutrition Journal; 2014, Vol. 13,
No. 72, Published Online
Daily Use of Certain
Supplements Can Decrease
Health Care Expenditures
“Expensive urine” . . . or an effective
step in improving health and
reducing medical costs?
Use of specific dietary supplements can
have a positive effect on health care costs
through avoided hospitalizations related to
Coronary Heart Disease (CHD), according to
a new article published in the
Journal of
Dietary Supplements
1
. The article, “From
Science to Finance—A Tool for Deriving
Economic Implications from the Results of
Dietary Supplement Clinical Studies,” pub-
lished by Christopher Shanahan and Robert
de Lorimier, Ph.D., explores a potential cost-
benefit analysis tool that, when applied to a
high-risk population (U.S. adults over 55 with
CHD) who take dietary supplements, specifi-
cally omega-3 fatty acid or B vitamin dietary
supplements, can result in the reduction of
the individuals’ odds of experiencing a costly
medical event.
Hospitalizations for all U.S. adults over the
age of 55 with CHD cost the United States
over $64 billion in 2012
2
, and the amount
spent on the treatment of CHD, rather than
the prevention, is burdensome on both the
societal and individual levels—and only
expected to increase, according to the arti-
cle. “One way to control the burden of CHD
costs is to minimize the number of costly
inpatient procedures,” the authors said.
“Many dietary supplement products are
available in the market today that have been
shown to have positive effects on heart
health through associated clinical studies…
Thus, the potential decrease of total health
care expenditures in the United States is a
strong argument for the daily use of dietary
supplements.”
According to the authors’ analysis of all
U.S. adults over the age of 55 diagnosed with
CHD:
• If every high-risk person in the target
population were to take B vitamins at pre-
ventive intake levels daily, there would be
an average of $1.5 billion in avoided
expenditures per year and a cumulative of
$12.1 billion in avoided expenditures
between 2013 – 2020
• “This is a relatively low-technology, yet
smart, approach that can be used by con-
sumers, physicians, employers, and policy-
makers as a means to reduce personal and
societal health care costs,” the authors
. . . continued from page 8
Number 59834
NORDIC NATURALS PRENATAL DHA 500 MG
180 Softgels
Number 53377
NORDIC NATURALS PRENATAL DHA 500 MG
90 Softgels
Number 58426
NORDIC NATURALS DHA BABYS LIQUID
2 Fl Oz
(Also avail in vegetarian version:
Number 63969, 1 Fl Oz)
Looking for the perfect
multivitamin?
Willvite
A Broad-Spectrum, Complete, Balanced Multivitamin
Multimineral Supplement
• Full complement of water-soluble and fat-soluble vitamins
• Full complement of trace minerals
• Includes full daily dose of Calcium and Magnesium
• Also contains accessory nutrients such as CoQ10, Grape Seed
Extract, Choline, Inositol, PABA, Lutein, Lycopene, etc.
• Flexible dosage: two to four tablets per day
• Convenient: everything you need in one product
• Suitable for use as “foundation” formula, to which other
supplement can be added as needed
• Regular and Iron-Free.
Willvite, Code 30439, 120 Tablets
Willvite, Code 44384, Iron-Free, 120 Tablets
For more information on “The Perfect
Multivitamin,” Willvite, please see pages 96
to 103