Page 92
The Willner Window Product Reference Catalog, Summer 2014
since 1911
• Willner Chemists •
the nutritional supplement professionals
label claim or more, you could then
market the product with a meaning-
ful expiration date.
If any changes are made to the for-
mulation or the packaging, of
course, the entire testing process
would have to be started over again.
Obviously, this is not a very practi-
cal approach. Few companies could
afford to wait for three years of test-
ing each time they wanted to intro-
duce a new product or modify an
existing product. So what you do
instead is set up an accelerated sta-
bility test. This involves taking
quantities of a product and storing
them at different temperatures for a
shorter period of time, perhaps for
three months. Assays are run on
each set of products and the results
from the higher temperatures are
mathematically extrapolated to
room-temperature storage. This
technique can give an adequate
approximation of stability upon
which an expiration date can be
determined.
The Pharmacist Says: There is
currently some controversy
over the use of overages. Some
claim that too high an overage
is a violation. Historically,
however, it has been felt that
an excess amount of innocuous
substances (such as the B
vitamins) can be added in
whatever overage is needed to
achieve the desired shelf life.
Obviously, putting 100 percent
overage of vitamin A into a
product cannot be tolerated due
to potential toxicity issues. In
general, overages of more than
5 percent to 10 percent are
rarely used.
Reputable companies follow pro-
cedures similar to this when placing
expiration dates on their supplement
products. Some reputable compa-
nies have refused to put expiration
dates on their products until data of
this type can be generated.
Less-reputable companies, howev-
er, are not so conscientious. Some
companies just pick a date out of
thin air and place it on bottles. They
have no overages, they do no test-
ing, and they are willing to gamble
that no one else will do any testing
either.
An expiration date, therefore, is
not the assurance of quality you
may have thought it was. In fact, in
some cases you may be out-and-out
deceived. The date means nothing.
On the other hand, if a product has
an expiration date and that date is
near or past, you at least can use that
information as an indication that the
product is no longer fresh.
How do you know if the expiration
date is meaningful or meaningless?
Very often, you have no way of
knowing for sure. You can ask the
company. Ask it what it bases its
expiration dates on? Does it have
overages in its products? Does it
perform ongoing shelf-life testing to
verify that the products are still up
to potency? What will it do if the
tests show that a given product is
not up to potency?
If you try to ask these questions,
you will most likely find it a very
frustrating experience. Instead, you
may have to rely on the reputation
of the company. Do not buy prod-
ucts from a store that does not move
products in volume, regardless of
the dates on the bottle. Be aware,
once again, that doing the type of
testing required is an expensive
proposition, and those costs have to
be reflected in the product cost.
Placing overages in a product adds
to the cost as well. In general, a very
low priced version of a product is
less likely to have had this type of
quality built into it.
You can also ask the store person-
nel. But be aware of the caveats
already discussed. Ask the clerk,
proprietor, nutritionist, or pharma-
cist what he or she bases his or her
opinion on. Has the person ever
spoken to anyone other than the
company’s sales representative?
Has the person seen analytical
reports? Has the person visited the
manufacturer? Does the person have
an educational background suffi-
cient to enable him or her to make a
judgment of this type?
Many companies in the health food
industry take matters of this type
less seriously than they would have
you believe. A short time ago, for
example, it was revealed that a large
health food store chain was know-
ingly selling expired merchandise.
The company, in response to a law-
suit filed by one state’s attorney
general, agreed to a $1 million dol-
lar settlement. It was accused of
selling vitamins that were as much
Product Reference Guide: Company Listings
(Product Code, Name, Size, List, Discount Price)
55087 RAW ENERGY NUT MIX
1LB NUT 8.99 7.19
55173 RED CLAY MOROCCAN
6 Z CRM 6.99 5.59
56756 RED MINERAL ALGAE
180 VCA 19.99 15.99
53106 RED YEAST RICE 1200 MG
60 TAB 25.99 20.79
56163 RED YEAST RICE 1200 MG
120 TAB 49.99 39.99
56161 RED YEAST RICE 600 COQ
120 VCA 49.99 39.99
43423 RED YEAST RICE 600 MG
60 VCA 15.99 12.79
56162 RED YEAST RICE 600 MG
120 VCA 28.99 23.19
41975 RELORA 300 MG VCAP
60 VCA 19.99 15.99
36124 RESPIR ALL
60 TAB 21.99 17.59
54435 RESVERATROL 200 MG
60 VCA 29.99 23.99
53022 RESVERATROL 50 MG
60 VCA 19.99 15.99
42057 RHODIOLA ARCTIC ROOT
60 VCA 17.99 14.39
59029 RIBOSE ENERG CREAT PWD
315 PWD 49.99 39.99
41482 ROSE ABSOLUTE OIL
1 Z LIQ 15.99 12.79
41481 ROSE HIPS
1 Z LIQ 6.99 5.59
41065 ROSEMARY OIL
1 Z LIQ 7.99 6.39
39756 ROSEMARY OIL
4 Z LIQ 22.99 18.39
42076 ROSEMARY OIL ORGANIC
1 Z LIQ 13.99 11.19
43142 ROSEWATER CONC
1 Z LIQ 7.99 6.39
39721 ROYAL JELLY 1000 MG
60 SGC 18.99 15.19
60248 SACCHAROMYCES BOULARDI
60 VCA 17.99 14.39
41400 SAGE OIL
1 Z LIQ 11.99 9.59
39398 SAM E 200 MG ENT COAT
30 TAB 25.99 20.79
40543 SAM E 4X 800/400
30 TAB 45.99 36.79
54380 SANDALWOOD OIL
1 Z LIQ 21.99 17.59
39108 SAW PALM EXT PUMP&ZINC
90 SGC 16.99 13.59
51874 SAW PALMETTO 160 MG
120 SGC 19.99 15.99
60249 SAW PALMETTO EXT 320
90 SGC 25.99 20.79
45276 SELENIUM 200 MCG YF
90 VCA 9.99 7.99
63388 SELENIUM 200 W/G T EXT
120 VCA 14.99 11.99
51494 SHARK CARTILAGE 750 MG
100 CAP 15.99 12.79
26303 SHARK CARTILAGE 750 MG
300 CAP 37.99 30.39
36815 SHEA BUTTER
7 Z CRM 9.99 7.99
51873 SHEA BUTTER LOT
4 Z LOT 9.99 7.99
60560 SILVER SOL 10 PPM N
4 Z SPY 17.99 14.39
42637 SILYMARIN 150 MG
120 VCA 17.99 14.39
58891 SILYMARIN 2X 300 MG
50 VCA 13.99 11.19
36244 SILYMARIN W/ARTICHOKE
100 CAP 25.99 20.79
38474 SLIPPERY ELM PWD
4 Z PWD 12.99 10.39
36648 SODIUM ASCORBATE PURE
8 Z PWD 16.99 13.59
36660 SOY PROTEIN ISOL PURE
2LB PWD 27.99 22.39
57803 SOY PROTEIN ISOLATE
1LB PWD 17.99 14.39
41485 SPEARMINT OIL
1 Z LIQ 6.99 5.59
53935 SPIRULINA 500 MG
500 TAB 33.99 27.19
54182 SPIRULINA 500 MG ORG
180 TAB 13.99 11.19
56210 SPIRULINA PWD ORG
1LB PWD 44.99 35.99
63576 STEVIA CINNAMON VAN
2 Z LIQ 10.99 8.79
63577 STEVIA ENGLISH TOFFEE
2 Z LIQ 10.99 8.79
53794 STEVIA EXT FRENCH VAN
2 Z LIQ 10.99 8.79
36682 STEVIA EXT PACKETS
100 PAK 8.99 7.19
53493 STEVIA EXT PAK FR VAN
75 PAK 8.99 7.19
60728 STEVIA EXT PAK ORGANIC
75 PAK 8.99 7.19
26308 STEVIA EXTRACT PWD
1 Z PWD 8.99 7.19
37322 STEVIA GLYCERITE
2 Z LIQ 8.95 7.16
55513 STEVIA LIQ DARK CHOC
2 Z LIQ 10.99 8.79
36145 STEVIA LIQ EXTRACT
2 Z LIQ 8.99 7.19
62523 SUN E 400
60 SGC 19.99 15.99
62622 SUN E 400
120 SGC 35.99 28.79
53279 SUPER CORTISOL SUPPORT
90 VCA 29.99 23.99
36665 SUPER ENZYMES
90 TAB 16.99 13.59
35158 SUPER ENZYMES 750
180 TAB 29.99 23.99
42735 SUPER ENZYMES CAP
180 CAP 29.99 23.99
59655
T LEAN GREEN TEA EXT
60 VCA 16.99 13.59
30180
TAURINE 500 MG
100 CAP 6.99 5.59
57427
TAURINE PWD
8 Z PWD 13.99 11.99
41057
TEA TREE OIL ORG.
1 Z LIQ 12.99 10.39
51490
TESTOJACK 100 MG
60 VCA 26.99 21.59
62167
TESTOJACK 200 MG
120 VCA 55.99 44.79
59148
TESTOJACK 200 MG
60 VCA 32.99 26.39
63088
THERMO GREEN TEA
90 VCA 24.99 19.99
41068
THYME WHITE OIL
1 Z LIQ 14.99 11.99
53008
THYROID ENERGY
90 VCA 19.99 15.99
59435
THYROID ENERGY
180 VCA 35.99 28.79
58050
TRI CHROMIUM 500 MCG
90 VCA 10.99 8.99
63506
TRIBULUS 1000 MG
180 TAB 39.99 31.99
56223
TRIPHALA 500 MG
120 TAB 15.99 12.79
52446
TRU C BIOCOMPLEX
60 VCA 17.99 14.39
44184
TRUE BALANCE
120 CAP 25.99 20.79
42740
TRUE CALM
90 CAP 13.99 11.19
45157
TRUE HOODIA COMPLEX
60 VCA 21.99 17.59
63628
TRYPTOPHAN 500 MG
120 VCA 39.99 31.99
54385
TRYPTOPHAN 500MG
60 VCA 21.99 17.59
34998
TTO 100 %
4 Z LIQ 26.99 21.59
41402
TTO PURE 100%
1 Z LIQ 8.99 7.19
56537
TURMERIC & BROMELAIN
90 VCA 27.99 22.39
56199
TYROSINE 500 MG CAP
120 CAP 15.99 12.79
55882 UBIQUINOL 100 MG COQ10
60 SGC 49.99 39.99
58845 UBIQUINOL 200 MG
60 SGC 89.99 71.99
54712 UBIQUINOL COQH 50 MG
60 SGC 31.99 25.60
57277 UC II JOINT COLLAGEN
60 VCA 24.99 19.99
45356 ULCETROL
60 TAB 25.99 20.79
63849 ULTRASONIC OIL DIFFUSR
EA MIS 44.99 35.99
63585 VALERIAN R00T 500 MG
250 CAP 15.99 12.79
55140 VANILLA OIL IN JOJOBA
1 Z LIQ 24.99 19.99
64171 VIT C & SEABUCKTHO LOT
8 Z LOT 12.99 10.39
63028 WALNUT HALVES & PIECES
12Z SNK 9.99 7.99
39992 WALNUTS
12Z SNK 8.99 7.19
55141 WATER OUT HERBAL DIUR
100 VCA 15.99 12.79
62586 WHEAT GERM OIL 20 MINI
100 SGC 16.99 13.59
60727 WHEAT GRASS JUICE PURE
4 Z PWD 24.99 19.99
60634 WHEAT GRASS PWD ORGANI
9 Z PWD 19.99 15.99
44110 WHEY PROTEIN ISO CHOC
1.8 PWD 49.99 39.99
61449 WHEY PROTEIN ISO TOFFE
14 PAK 34.99 27.99
44109 WHEY PROTEIN ISO VAN
1.8 PWD 49.99 39.99
44639 WHEY PROTEIN ISOL PURE
1LB PWD 32.99 26.39
53012 WHEY PROTEIN VANILLA
1LB PWD 29.99 23.99
36184 WINTERGREEN OIL
1 Z LIQ 8.99 7.19
43839
XYLITOL
16Z PWD 6.99 5.59
54366
XYLITOL 2.5 LBS
LBS PWD 14.95 11.96
45203
XYLITOL PAKS
75 PAK 7.49 5.99
43548
XYLITOL PLUS PAKS
75 PAK 7.50 6.00
62061
XYLITOL PURE 15 LBS
15 PWD 74.99 59.99
41391
YLANG YLANG OIL EXTRA
1 Z LIQ 24.99 19.99
45311
ZINC GLUCONATE 50 MG
100 TAB 6.99 5.59
26305
ZINC PICOLINATE 50 MG
120 CAP 12.99 10.39
42286
ZMA
90 CAP 21.99 17.59
NU AGE
18050 BIOPLASMA 6X
125 TAB 6.39 5.11
18051 CAL FLUOR #1 6X
125 TAB 6.39 5.11
18053 CALC PHOS #2 6X
125 TAB 6.39 5.11
18054
FERRUM PHOS #4 6X
125 TAB 6.39 5.11
18055 KALI MUR #5 6X
125 TAB 6.39 5.11
18057 KALI SULPH #7 6X
125 TAB 6.39 5.11
18060 NATRUM PHOS #10 6X
125 TAB 6.39 5.11
18061 NATRUM SULPH #11 6X
125 TAB 6.39 5.11
18062 SILICA #12 6X
125 TAB 6.39 5.11
NUBIAN
64304 AFRICAN BLACK SOAP LOT
13Z LOT 11.99 9.59
64305 COCONUT & PAPAYA LOT
13Z LOT 11.99 9.59
64306 GOATS MILK & CHAI LOT
13Z LOT 11.99 9.59
NULINE NUTRITIONALS
63211 COQ10 100 MG QSPEED
40 TAB 25.98 25.98
63212 COQ10 200 MG QSPEED
40 TAB 33.98 33.98
64139 COQ10 400 MG QSPEED
60 TAB 45.98 45.98
63863 D3 1000 IU SPEED PEACH
60 TAB 14.98 14.98
NUTIVA
59989 COCONUT OIL EXTRA VIRGI
15Z OIL 12.29 9.83
60502 COCONUT OIL EXTRA VIRGI
29Z OIL 23.99 19.19
59528 HEMP PROTEIN PWD
16Z PWD 19.49 15.59
60058 HEMP SEED OIL
24Z OIL 20.79 16.63
63921 HEMP SEED RAW SHELLED
13Z CER 14.39 11.51
63563 RED PALM OIL ORGANIC
15Z OIL 8.99 7.19
NUTRACEUTICS
40042 ALOE C DEFENS NRC/ 28
28 TAB 25.99 20.79
38971 C SERUM
1 Z LIQ 49.99 39.99
61730 DHEA MAX 25 MG
60 TAB 26.00 20.80
NUTRALIFE
51119 B12 1000 MCG SUB W/FA
180 LOZ 15.00 12.00
36936 SAM E 200 MG
60 TAB 32.00 25.60
45496 SAM E 400 MG
30 TAB 32.00 25.60
NUTRAMAX LABORATORIE
53206 AVOCA ASU GLUCOS HCL
120 TAB 41.00 36.90
62614 COSAMIN ASU 3X CAP
180 CAP 59.99 47.99
56909 COSAMIN ASU 3X CAP
90 CAP 39.99 31.99
25659 COSAMIN DS
210 CAP 79.95 79.95
26658 COSAMIN DS
108 CAP 44.95 44.95
41881 COSAMIN DS TAB
150 TAB 63.95 51.16
NUTREX HAWAII
38989 BIOASTIN 4 MG
60 SGC 21.99 17.59
22836 SPIRULINA PAC 500
200 TAB 19.99 15.99
24359 SPIRULINA PAC POWDER
16Z PWD 49.99 39.99
45280 SPIRULINA PAC TAB
400 TAB 32.99 26.39
25929 SPIRULINA PACIFICA
100 TAB 12.99 10.39
NUTRI SUPREME RESEARCH
63468 ACTIVE 50 PLUS COQ10
60 VCA 40.50 32.40
63469
EYE CARE ULTRA
120 VCA 58.90 47.12
63462 HAIR & NAIL SUPPORT
120 TAB 43.50 34.80
63464 NATURES CALM TABS
90 TAB 35.95 28.76
63467 OMEGA MOOD BOOSTER
120 SGC 55.95 44.76
63466 OMEGA Q10 PLUS D3
120 SGC 73.95 59.16
63465 OMEGA SHARP ORANGE LIQ
8 Z LIQ 64.90 51.92
63470 PROSTATE CARE ULTRA
120 VCA 43.90 35.12
63461 ULTIMATE FOCUS
90 VCA 59.90 47.92
63463 ULTRA MULTI 2 W/COQ10
60 VCA 30.40 24.32
NUTRIBIOTIC
62759 ASCORBIC ACID W/BIOFAV
8 Z PWD 15.49 13.94
39991 DEFENSE PLUS
90 TAB 25.99 23.39
22725 GRAPEFRUIT SD EXT+ VCA
90 VCA 21.99 19.79
44530 GRAPEFRUIT SEED CONC
4 Z LIQ 24.99 22.49
23000 GRAPEFRUIT SEED CONC
2 Z LIQ 14.49 13.04
29013 GRAPEFRUIT SEED EXT TB
100 TAB 11.99 9.59
61245 GSE MAXIMUM LIQ CONCEN
1 Z LIQ 16.99 15.29
62336 HYPO ALLER C
16Z PWD 25.49 22.94
24131 NASAL SPRAY
1 Z LIQ 9.99 8.99
40300 RICE PROTEIN CHOC
22Z PWD 21.49 19.34
58892 RICE PROTEIN CHOC PAK
12 PAK 14.99 13.49
40265 RICE PROTEIN MIX BERRY
21Z PWD 21.49 19.34
60353 RICE PROTEIN ORG PLAIN
21Z PWD 24.95 19.96
58893 RICE PROTEIN PLAIN PAK
12 PAK 14.99 13.49
39304 RICE PROTEIN VAN
3LB PWD 42.49 33.49
58207 SKIN CLEANSER SENSITIV
16Z LIQ 8.99 8.09
63573 SKIN OINTMNT FIRST AID
.5Z ONT 8.99 8.09
28901 SPECTRUM NUT SHAKE VAN
20Z PWD 19.95 15.96
NUTRITION NOW
58742 B CMP GUMMY VIT CHW
70 CHW 8.99 7.19
58743 B12 GUMMY CHW
100 CHW 8.99 7.19
58744 CALCIUM GUMMY VIT CHW
60 CHW 9.99 7.99
58746 COQ10 GUMMY CHW
60 CHW 17.99 14.39
. . . continued on page 96
. . . continued from page 86
The Best Supplements For Your Health:
Chapter 2: How to Choose The Right
Supplement
Summer_2014_Tab_Tab12_1.qxd 5/29/2014 4:47 PM Page 92
Summer_2