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The Willner Window Product Reference Catalog, Summer 2014
since 1911
• Willner Chemists •
the nutritional supplement professionals
If you want to minimize the number
of tablets or capsules you need,
choose the calcium carbonate and
magnesium oxide types of products,
but be sure to take them with meals.
If you cannot be sure of taking them
with meals, or if your need for cal-
cium and magnesium is more thera-
peutic than prophylactic, you should
use citrate or chelated forms.
The Pharmacist Says: Here is a
recap of the important features
to look for in your foundation
supplement:
• Whatever you call the
product, if the daily dose is
only one or two per day, it
cannot provide all of the
necessary nutrients, especially
calcium and magnesium.
• Adding additional cofactors,
food concentrates, herbs, and
enzymes is fine. as long as they
do not take the place of
important and essential basic
vitamins and minerals. The
more room you take up in a
tablet with herbs and enzymes,
the less room you have for the
vitamins and minerals. Always
look at the label carefully and
look at the amounts of the
vitamins and minerals,
especially calcium and
magnesium.
• Beware of window-dressing.
Tossing tiny amounts of
numerous accessory food
factors (sometimes referred to
as chazzeri) into a formula to
make it look more impressive
is nothing but marketing hype.
If you really need
supplemental CoQ10, for
example, the 10 milligrams in
a multivitamin are not going to
be enough. You will need to
purchase a separate, higher-
potency CoQ10 supplement.
Likewise, 10 milligrams of
unidentified ginseng, 5
milligrams of papain, or a
“base of rose hips” is not going
to make any difference.
• Beware of claims that
because the vitamin is
“derived” from something, or
“cultured and grown” in some
way, it is more potent than or
different from other vitamins.
Food concentrates and extracts
are great. Taking your vitamins
with food, food concentrates,
and natural cofactors is
definitely desirable. But these
types of ingredients do not take
the place of the vitamins and
minerals themselves.
Antioxidant Blends
Now that we have satisfied the
basic, foundation requirements for a
broad-spectrum multivitamin-multi-
mineral with calcium and magne-
sium, we can begin to customize
your program to meet your unique
needs.
What if you have no unique needs?
You’re just an everyday Joe who
lives in our typical toxin-laden envi-
ronment, who breathes smog and
eats the typical sugar- and fat-rich
American diet. Here is what we sug-
gest. Add one additional product: an
antioxidant blend. Take one in the
morning and one in the evening
along with your multivitamin, calci-
um, and magnesium. Check Part
Two for suggestions on antioxidant
formulas.
The Pharmacist Says:
Antioxidants, in general, are
substances that can neutralize
unstable molecules that can
cause damage. In biological
systems, we are concerned
about damage to DNA, cell
membranes, etc. These
unstable molecules are
sometimes referred to as "free
radicals."
One type of instability involves
oxidation. Free radicals can do
damage by acting as runaway
oxidizing agents. Antioxidant
nutrients can neutralize this
potential hazard. They sacrifice
themselves to protect other
cells in the body from
oxidative damage.
There are many, many
antioxidant substances found in
foods and supplements. In
addition to the well-known
vitamins and minerals (vitamin
C, vitamin E, beta-carotene,
and selenium), there are phyto-
chemicals such as flavonoids.
Lycopene, lutein, quercetin,
catechins, polyphenols, OPCs,
PCOs, anthocyanins—these are
now being recognized as
perhaps even more powerful
antioxidants than vitamins C
and E.
(Two examples of phyto
antioxidant rich supplements
are the Willner Chemists
Phytotech “
Antiox Phyto
Complex II Capsule
,” (see
below) and
Antiox Phyto
Blend
, a liquid (see page 8).
These are excellent
“antioxidant blends” that can
complement your multivitamin
supplement)
Equally important is the
realization that the antioxidants
usually function most
effectively when used in
combination. This may be why
some studies show better
results with antioxidant-rich
foods than with isolated, or
supplemental nutrients.
Antiox Phyto Complex II
Antiox Phyto Complex II
Some of the most powerful, broad-spectrum antioxidants are those found in plants. This supplement contains a blend of several of the most potent
plant-derived phyto-antioxidants available, in a high potency, professional strength veggi cap.
Who would benefit from this supplement? Anyone needing antioxidant protection as well as those looking for enhanced immunity, those with cardiovascular
problems, stress, and concerns about environmental pollution. It is also an essential component of any “anti-aging” supplement regimen.
Phyto-Tech™ Antiox Phyto Complex II Capsules contains 375 mg of the following: Acai Berry Concentrate, Mangosteen Fruit Extract, Goji Berry,
Pomegranate, Green Tea Leaf Extract, Grape Skin Extract, Grape Seed Extract.
Description: Phyto-Tech Antiox Phyto Complex II is a blend of powerful plant-derived (phyto) antioxidants. Most health problems are either directly or indi-
rectly related to oxidative (free-radical) damage. While vitamins and minerals (vitamin C, vitamin E and selenium, for example) are antioxidants, it is now rec-
ognized that phytoantioxidants, rich in a broad spectrum of flavonoids, polyphenols, anthocyanidins, etc are the most powerful.
Indications: Who might benefit from this herbal supplement? Those who desire protection against everyday toxins--dietary, environmental and chemical.
Those with current health problems, those under high amounts of stress, smokers or those exposed to second-hand smoke, and anyone who lives or is
exposed to a toxic lifestyle. Those who are at risk to the various degenerative diseases associated with aging, including cancer, cardiovascular disease, cognitive
impairment, Alzheimer’s disease, immune dysfunction, cataracts, and macular degeneration. Those who want to live a longer, healthier life.
Ingredients: Acai Berry Extract 4:1, 75 mg; Mangosteen Fruit Extract, 75 mg (10% Mangostin); Goji Berry Extract 75 mg (40% Polysaccharides); Pomegranate
75 mg, (40% Ellagic Acid); Green Tea Leaf Extract 30 mg (98% Polyphenols, 50% EGCG); Grape Skin Extract, 30 mg (50% Polyphenols); Grape Seed Extract,15
mg (95% Proanthocyanidin); Cellulose Modified Vegetable,
Cautions: Pregnancy, Nursing
Dosage: Take one 375 mg veggie capsule once or twice a day.
References: Acai Berry (Euterpe oleraceae) is the fruit of a palm tree native to South America. The pulp and skin of acai are rich in anthocyanins, proantho-
cyanidins, and other fatty acids. Studies have shown that acai has anti-inflammatory, antioxidant, and apoptic (programmed cell death). effects A study pub-
lished in the Journal of Agricultural and Food Chemistry, showed extracts of Acai berries triggered apoptosis in up to 86 percent of leukemia cells tested.
Mangosteen (Garcinia magostana) is a plant native to Southeast Asia. Studies reveal that xanthones from the fruit hulls of mangosteen have antioxidant, anti-
bacterial, antifungal, and anti?inflammatory properties. In one study mangosteen’s xanthones significantly inhibited the growth of leukemia cells. One xanthone
in particular, alpha?mangostin, showed complete inhibition of leukemia cells through the induction of apoptosis (programmed cell death). Other studies indi-
cate xanthones from mangosteen inhibit the activities of COX?1 and COX?2 enzymes, prevent oxidative damage of LDL cholesterol, have cytotoxic effects on
liver cancer cells, and are antiproliferative, antioxidative, and apoptic against breast cancer cells.
Goji Berry (Lycium barbarum) polysaccharides exhibit anti-tumor, immune enhancing and liver-protective properties. Studies suggest that Goji polysacharides
have positive effects when used with conventional cancer treatments. A 1994 study done in China on patients with a variety of cancers revealed that patients
who were given Goji Berry polysaccharides along with their conventional cancer treatment had a 40.9 percent response rate to the treatment, while patients
who received conventional treatment without the Goji Berry supplement had only a 16.1 percent response rate. Additionally the Goji Berry supplemented
patients experienced longer remissions and had a significant increase in natural killer cell activity. Goji berries contain high levels of Zeaxanthin, a carotenoid
necessary for healthy vision that is present in high amounts in the macula of the human eye. The Zeaxanthin in Goji berries is a naturally esterifed zeaxanthin
which has been proven to cause a higher increase in plasma levels than the non-esterified form contained in many supplements. Researchers have concluded
that Goji is one of the best antioxidants to promote healthy aging.
Pomegranate (Punica granatum) contains thousands of phytochemicals including anthocyananins, ellagic acid derivatives, catechins and procyandins,
flavonols, fatty acids and sterols. Human studies show that pomegranate polyphenols and their metabolites offer protection against various diseases.
Pomegranate increases nitric oxide production in the endothelial cells of the vascular system protecting against cardiovascular disease. Studies show consump-
tion of the juice benefits patients with carotid artery stenosis, those with hypertension, and those with coronary heart disease. Pomegranate has been heavily
studied in the treatment of prostate cancer. In one study when men with aggressive prostate cancer were given pomegranate juice daily after treatment by sur-
gery or radiation, there was over a four-fold prolonged delay in prostate specific antigen (PSA) doubling time, and the rate of PSA rise was reduced by 50%
over the course of just one year. Numerous other studies demonstrate pomegranate inhibits inflammation, slows cartilage loss in arthritis, improves sperm
health, and increases the overall antioxidant capacity of the blood.
The powerful antioxidants in Green Tea may help fight the free radicals that contribute to skin, lung, and stomach cancer as well as contribute to lowered
blood pressure and LDL cholesterol. Green Tea is rich in a type of polyphenol called catechin. Catechins are 40 to 200 times more effective in seeking out and
destroying free radicals than Vitamin A, C and E. These catechins include four major polyphenols including epigallocatechin gallate (EGCG), epicatechin gallate
(ECG), epigallocatechin (EGC) and epicatechin (EC). Of these compounds EGCG is the most abundant in green tea and has generated the most interest.
Peer?reviewed scientific research has consistently shown that EGCG is a potent antioxidant, deactivating health-damaging free-radicals. By virtue of its antioxi-
dant effects EGCG has been shown to exert a number of beneficial activities, such as reducing inflammation, and normalizing cell and tissue functions. In pro-
moting cardiovascular health EGCG has been shown to inhibit free-radical activity in the arteries, improving coronary circulation. Other studies have shown
that ECGC has a benefit in normalizing blood glucose and protecting the pancreas from oxidative damage, as well as in boosting metabolism and burning fat.
Green tea catechins and ECGC in particular have also been shown to naturally support detoxification and the elimination of toxic substances from the body
while protecting the liver.
Grape skin and grape seed extracts are anti-inflammatory and radioprotective. They are abundant in a group of polyphenols called procyanidins.
Procyanidins are strong antioxidants, lipid peroxidation inhibitors, and free radical scavengers. Procyanidins have antimutagenic effects, meaning they can
counteract environmental mutagens, which are thought to be one of the causes of chronic degenerative diseases. Procyanidins also increase circulation making
them helpful for conditions such as venous insufficiency (a condition in which the veins have trouble sending blood from the legs back to the heart). A placebo
controlled study showed that treatment with procyanidins improved venous functionality and reduced pain, cramps, edema and paresthesias (tingling). Due to
procyanidins positive effects on circulation, grape skin and seed extracts are helpful for numerous vision disorders. Studies show treatment with procyanidins
from the extracts increase resistance to glare, decrease ocular stress from prolonged activity at a computer and improve contrast sensitivity, retinal function and
sensitivity in myopia (nearsightedness).
Complimentary Productrs: Phyto-Tech™ Antiox Phyto Blend, liquid herbal extract and Phyto-Tech™ Green Tea Guo, regular and peach flavored.
New, High Potency Atiox Phyto Complex II 375 mg Veggie Caps ~ 90 Veggie Caps - Prod Code 63745
. . . continued from page 107
The Best Supplements For Your Health:
Chapter 2: How to Choose The Right
Supplement
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