Page 107
The Willner Window Product Reference Catalog, Summer 2014
since 1911
• Willner Chemists •
the nutritional supplement professionals
lack of meaningful levels of calcium
and magnesium—remains and is the
major drawback of this sort of prod-
uct.
But it is certainly better than the
one-per-day formula. A product of
this type, if taken with a separate
calcium-magnesium supplement,
can indeed constitute an adequate
general-purpose regimen. There are
some, however, who resist taking
more than one product, and for that
group, the next category is ideal.
Complete Multivitamin-
Multimineral Supplements
Complete multivitamin-multimin-
eral supplements are the easy way to
go for those who do not want to
compromise their supplement
intake but who want the conven-
ience of a balanced, one-product
approach. For those who are look-
ing for the foundation or corner-
stone product in a comprehensive
supplement program, this type of
product is ideal.
With a recommended daily dose of
four tablets or six capsules, it is now
possible to not only include ade-
quate levels of all the vitamins and
trace minerals, but also to include
meaningful amounts of calcium and
magnesium. Typically, products of
this type will contain from 800 to
1,000 milligrams of calcium, along
with 400 to 600 milligrams of mag-
nesium.
Such products are comprehensive
and balanced, and combine conven-
ience with efficacy. For certain pop-
ulation groups, such as the elderly,
the simplicity of combining the nec-
essary nutrients into the fewest
products is a big advantage. For
those who don’t want to be both-
ered, taking two tablets of one prod-
uct at breakfast and dinner may
seem less intrusive than taking sev-
eral different products.
Why “four or six?” A greater quan-
tity of material can be compressed
into a tablet than can be filled into a
capsule. It typically takes six cap-
sules, for example, to provide the
same ingredient quantities as four
tablets. Some companies offer the
same basic formula in both options.
Natrol, for example, offers My
Favorite Multi in a tablet form (four
per day) or capsule form (six per
day). For the advantages and disad-
vantages of tablets and capsules, see
Chapter 1.
An excellent example of this type
of product is Willvite by Winner
Chemists.
Specialty Multivitamins
This is a category that is somewhat
a catch-all for all other types of mul-
tivitamin supplements. From a mar-
keting standpoint, it is a popular cat-
egory, with all sorts of special for-
mulas being promoted—for exam-
ple, energy formulas, men’s and
women’s formulas, and green for-
mulas.
The problem is that when looking
for a product that is to function as
the nucleus or foundation of your
total supplement program, you have
to be careful to not lose sight of
what is really important—the essen-
tial vitamins or minerals. In other
words, remember that your basic,
foundation multivitamin-multimin-
eral formula should contain, first
and foremost, adequate amounts of
all the essential vitamins and miner-
als required for optimal health.
If you want a product that contains
additional nutrients, that’s fine. Just
be careful that these extra ingredi-
ents do not take the place of the
basic, essential nutrients that must
be present in your daily supplement
regimen.
Calcium and Magnesium
The next most important compo-
nents of your program are calcium
and magnesium.
Supplementing with calcium and
magnesium is no less important than
supplementing with vitamins. It is
not something that should be put off
until you get old. It is as important
to men as it is to women. As men-
tioned previously, you have two
options. You can choose to use the
type of multivitamin supplement
that includes 1,000 milligrams of
calcium and 400 to 500 milligrams
of magnesium in the daily dose of
four tablets or six capsules or you
can take a separate calcium and
magnesium supplement.
There are many types of calcium
and magnesium supplements from
which you can choose and they are
described in Part Two of this book.
. . . continued on page 109
. . . continued from page 103
The Best Supplements For Your Health:
Chapter 2: How to Choose The Right
Supplement
Brainards
Summer_2014_Tab_Tab12_1.qxd 5/29/2014 4:47 PM Page 107