Page 114
The Willner Window Product Reference Catalog, Spring 2014
since 1911
• Willner Chemists •
the nutritional supplement professionals
54060 SHAMP CALEN BABY BODY
6.8 LIQ 12.59 10.07
42002 SKIN FOOD
2.5 CRM 17.00 13.60
58623 SKIN FOOD
1 Z CRM 10.59 8.47
58626 SOAP BAR ROSE
3.5 BAR 10.99 8.79
53072 STRETCH MARK PEG OIL
3.4 LIQ 20.00 16.00
63108
TPST RATANHIA
2.5 TUB 7.99 6.39
WHOLE WORLD BOTANICL
60827 MACA PLUS WOMEN W/DIM
90 VCA 27.88 27.88
52009 ROYAL BREAK KIDNEY BLD
120 VCA 24.95 24.95
36721 ROYAL BREAK STONE TEA
4.4 TEA 23.95 23.95
36719 ROYAL CAMU CAP
140 CAP 36.00 36.00
36720 ROYAL CAMU PWD 100GM
100 PWD 40.50 40.50
56156 ROYAL DESMODIUM
2 Z LIQ 19.45 19.45
63629 ROYAL GRAVIOLA LIQ
4 Z LIQ 36.48 36.48
43434 ROYAL LUCRACO PLUS
4.6 LIQ 29.65 29.65
44958 ROYAL MACA FOR MEN
180 VCA 34.95 34.95
36718 ROYAL MACA PWD 172 GM
172 PWD 32.80 32.80
61068 ROYAL MACA VCAP
180 VCA 37.99 37.99
61915 ROYAL MACA VCAP VIT SX
90 VCA 18.75 18.75
36717 ROYAL MACA VITALIT SEX
180 CAP 32.88 32.88
WILEYS FINEST
64061
FISH OIL 450 EASY SWAL
60 SGC 14.99 11.99
64062 PEAK EPA 750 FISH OIL
30 SGC 21.99 17.59
WILLNER CHEMISTS
12438 4 IN 1 MEGA FORMULA A
250 CAP 37.48 29.98
12161 CAL GLUCONATE 500 CAP
250 CAP 15.35 12.28
30440
JOINT FORMULA
60 CAP 16.99 13.59
34568
JOINT FORMULA
120 CAP 32.59 26.07
30439 WILLVITE
120 TAB 18.69 14.95
30438 WILLVITE
60 TAB 10.29 8.23
44383 WILLVITE IRON FREE
60 TAB 10.29 8.23
44384 WILLVITE IRON FREE
120 TAB 18.69 14.95
12435
ZIMAN FORTIFIED CAP
250 CAP 23.13 18.50
WILLNER ESSENTIAL OILS
63003 CEDARWOOD OIL
1 Z LIQ 8.00 6.40
62679 CINNAMON LEAF OIL
1 Z LIQ 8.00 6.40
63004 CLOVE BUD OIL
1 Z LIQ 11.50 9.20
62681
EUCALYPTUS OIL
4 Z LIQ 15.00 12.00
62680
EUCALYPTUS OIL
1 Z LIQ 7.70 6.16
62710 GRAPEFRUIT PINK OIL
1 Z LIQ 11.00 8.80
62815
LAVENDER BULGARIAN OIL
1 Z LIQ 24.00 19.20
63005
LAVENDER FRENCH OIL
1 Z LIQ 11.00 8.80
62787
LAVENDER FRENCH OIL
4 Z LIQ 30.00 24.00
63006
LEMON OIL
1 Z LIQ 9.00 7.20
62820 ORANGE SWEET OIL
1 Z LIQ 7.50 6.00
62821 OREGANO ESSENTIAL OIL
1 Z LIQ 29.20 23.36
62822 PATCHOULI OIL
1 Z LIQ 16.00 12.80
63007 PEPPERMINT OIL
4 Z LIQ 26.00 20.80
62884 PEPPERMINT OIL
1 Z LIQ 10.00 8.00
63008 ROSEMARY OIL
1 Z LIQ 8.50 6.80
63009
TEA TREE OIL AUSTRAL
1 Z LIQ 11.40 9.12
63010
TEA TREE OIL AUSTRAL
4 Z LIQ 32.00 25.60
63011
YLANG YLANG OIL
1 Z LIQ 26.00 20.80
WILLNER PHYTO-TECH HERBALS
57083 ADAPTOGEN COMPLEX
1 Z LIQ 12.00 9.60
57037 ADRENAL STRESS CMP
1 Z LIQ 12.00 9.60
57013 ALLERGY CMP CHILD FRND
1 Z LIQ 12.00 9.60
56983 ALLERGY COMPLEX
1 Z LIQ 12.00 9.60
57041 ALLERGY COMPLEX AF
1 Z LIQ 12.80 10.24
57551 ANTIOX PHYTO BLN LIQ
1 Z LIQ 14.90 11.92
63745 ANTIOX PHYTO CMP II WIL
90 CAP 17.99 14.39
57014 ANXIETY COMPLEX
1 Z LIQ 12.80 10.24
57082 ARNICA OIL 1:6 TOPICAL
1 Z OIL 12.00 9.60
57008 ASHWAGANDA ROOT 1:1.5
1 Z LIQ 12.00 9.60
58091 ASHWAGANDA ROOT 1:1.5
2 Z LIQ 22.30 17.84
60340 ASTRAGALUS 460 MG VCA W
90 VCA 11.50 9.20
56949 ASTRAGALUS ROOT 1:3
1 Z LIQ 12.00 9.60
57030 ATTENTION CMP CHLD FRD
1 Z LIQ 12.00 9.60
57043 BILBERRY
1 Z LIQ 12.00 9.60
60119 BILBERRY 250 MG
60 VCA 18.70 14.96
60120 BLACK COHOSH 500 MG
90 VCA 12.10 9.68
56969 BLACK COHOSH ROOT 1:3
1 Z LIQ 12.00 9.60
56987 BLACK WALNUT HULL 1:1
1 Z LIQ 12.00 9.60
57085 BPH COMPLEX
1 Z LIQ 12.00 9.60
57071 BRAIN BIO BOOST CMP
1 Z LIQ 12.00 9.60
57061 BURDOCK ROOT 1:1.5
1 Z LIQ 11.40 9.12
57643 CALIFORNIA POPPY 1:2
1 Z LIQ 11.70 9.36
56996 CALMING CMP CHILD FRND
1 Z LIQ 12.00 9.60
57730 CANDIDA COMPLEX
1 Z LIQ 12.00 9.60
60124 CASCARA SAGRADA 420 MG
90 VCA 10.00 8.00
57054 CAYENNE 1:5
1 Z LIQ 11.40 9.12
57067 CHAMOMILE FLOWERS 1:3
1 Z LIQ 12.00 9.60
56989 CHASTE TREE BERRY 1:2
1 Z LIQ 12.00 9.60
56977 CHLOROPHYLL EXTRACT
1 Z LIQ 11.40 9.12
60118 CINNAMON 410 MG ORG
90 VCA 11.50 9.20
57092 CINNAMON BARK 40 STAND
60 VCA 24.30 19.44
57073 CLEANSE COMPLEX 1:2
4 Z LIQ 23.10 18.48
57062 CLOVE 1:4
1 Z LIQ 11.40 9.12
57080 COMFREY ROOT 1:3
1 Z LIQ 12.00 9.60
57036 COUGH COMPLEX
1 Z LIQ 12.00 9.60
57059 CRAMP BARK 1:3
1 Z LIQ 10.90 8.72
60121 CRANBERRY 4:1 400 MG
90 VCA 14.00 11.20
57641 DAMIANA 1:3
1 Z LIQ 11.40 9.12
60117 DANDELION 500 MG ORG
90 VCA 10.50 8.40
56966 DANDELION ROOT 1:1.5
1 Z LIQ 11.40 9.12
57029 DEVILS CLAW 1:3
1 Z LIQ 12.00 9.60
57040 DIGEST STIM CMP AF
1 Z LIQ 12.80 10.24
56999 DIGEST STIM COMPLEX
1 Z LIQ 12.00 9.60
57001 DONG QUAI ROOT 1:3
1 Z LIQ 12.00 9.60
56953
EAR DROPS
1 Z LIQ 11.40 9.12
57011
EAR OIL CHILD FRIENDLY
1 Z LIQ 12.00 9.60
60125
ECHIN GOLDENSEAL
90 VCA 16.80 13.44
57052
ECHIN TRIPLE 1:2.1 AF
1 Z LIQ 12.80 10.24
56974
ECHINA ACUTE CMP AF
1 Z LIQ 12.80 10.24
57093
ECHINA ACUTE CMP CAP
60 VCA 25.20 20.16
56946
ECHINA ACUTE COMPLEX
1 Z LIQ 12.20 9.76
56979
ECHINA ACUTE COMPLEX
2 Z LIQ 23.60 18.88
60129
ECHINACEA 420 MG ORG
90 VCA 17.00 13.60
56945
ECHINACEA ROOT 1:2
1 Z LIQ 12.00 9.60
56980
ECHINACEA ROOT 1:2
2 Z LIQ 22.30 17.84
56968
ECHINACEA ROOT 1:2 AF
1 Z LIQ 12.20 9.76
56994
ECHINACEA TRIPLE 1:2.1
1 Z LIQ 12.00 9.60
57026
ELDERBERRY 1:2
1 Z LIQ 11.40 9.12
57018
ELEUTHEROCOCCUS 1:2
1 Z LIQ 12.00 9.60
57077
EYEBRIGHT 1:3
1 Z LIQ 12.00 9.60
57081
FENUGREEK 1:3
1 Z LIQ 11.40 9.12
57000
FERTILITY COMPLEX
1 Z LIQ 12.00 9.60
57065
FEVERFEW 1:2
1 Z LIQ 11.70 9.36
57031
FIBROGESIC
1 Z LIQ 12.00 9.60
57642
FO TI ROOT
1 Z LIQ 11.70 9.36
60130 GARLIC 500 MG ORG
90 VCA 10.50 8.40
57640 GENTIAN ROOT 1:3
1 Z LIQ 11.40 9.12
57022 GENTLE MOVE CHILD FRND
1 Z LIQ 12.00 9.60
60127 GINGER 500 MG ORG
90 VCA 12.60 10.08
56985 GINGER COUGH TONIC
4 Z LIQ 12.20 9.76
57055 GINGER ENERGY TONIC
4 Z LIQ 12.20 9.76
57012 GINGER IMMUNE TONIC
4 Z LIQ 12.20 9.76
56995 GINGER ROOT 1:1.5
1 Z LIQ 12.00 9.60
57015 GINGER TONIC
4 Z LIQ 12.20 9.76
57024 GINKGO BIL LF 1:1.5 AF
1 Z LIQ 12.80 10.24
60131 GINKGO BILOBA EXT 60
90 VCA 14.70 11.76
56961 GINKGO BILOBA LF 1:1.5
1 Z LIQ 12.00 9.60
60122 GINSENG AMERIC 400 ORG
60 VCA 19.80 15.84
56981 GINSENG AMERICAN 1:3
1 Z LIQ 17.00 13.60
57023 GINSENG CHINESE RED
1 Z LIQ 14.70 11.76
56962 GINSENG ENERGY BLEND
1 Z LIQ 13.20 10.56
57087 GINSENG ENERGY BLEND
2 Z LIQ 24.80 19.84
57068 GINSENG ENERGY BLND AF
1 Z LIQ 13.90 11.12
60128 GOLDENSEAL 250 MG ORG
60 VCA 17.60 14.08
56950 GOLDENSEAL ROOT 1:5
1 Z LIQ 13.40 10.72
57010 GOTU KOLA 1:1.5
1 Z LIQ 11.70 9.36
60126 GREEN TEA EXT 250 MG
90 VCA 18.90 15.12
57098 GREEN TEA GUO AF WIL/2
2 Z LIQ 23.60 18.88
56944 GREEN TEA GUO AF
1 Z LIQ 11.60 9.28
56998 GREEN TEA GUO PEAC AF W
1 Z LIQ 12.20 9.76
57034 GREEN WALNUT COMPLEX
1 Z LIQ 12.00 9.60
56964 HAWTHORN BERRY 1:3
1 Z LIQ 12.00 9.60
60132 HAWTHORN BERRY 500 ORG
90 VCA 10.50 8.40
57088 HEADACHE COMPLEX
1 Z LIQ 12.00 9.60
57099 HERP EASE FORMULA
1 Z LIQ 12.00 9.60
57051 HOLY BASIL 20-8-8-5 ST
60 VCA 24.30 19.44
60133 HOODIA 250 MG
60 VCA 24.00 19.60
57017 HOODIA GORDONII 1:4 TA
1 Z LIQ 24.00 19.20
57050 HOODIA GORDONII 1:4 TA
60 VCA 30.90 24.72
56973 HRB BIOT CMP,CHLD FRND
1 Z LIQ 12.00 9.60
57728
IMMUNE ACUTE COMPLEX
1 Z LIQ 13.20 10.56
57003
IMMUNE COMPLEX
1 Z LIQ 12.00 9.60
57033
IMMUNE COMPLEX AF WIL/1
1 Z LIQ 12.80 10.24
61857
INFLAMEND VCAP W
60 VCA 21.00 16.80
56947 KAVA ROOT 1:2
1 Z LIQ 13.40 10.72
56975 KAVA ROOT 1:2 AF
1 Z LIQ 13.90 11.12
57049 KAVA ROOT 75 STAND
60 VCA 24.30 19.44
57057
LEMON BALM 1:2
1 Z LIQ 12.00 9.60
56986
LICORICE ROOT 1:3
1 Z LIQ 11.70 9.36
56948
LIVER SUPPORT
1 Z LIQ 12.00 9.60
56971
LIVER SUPPORT AF
1 Z LIQ 12.80 10.24
57048
LIVER SUPPORT STAND
60 VCA 24.70 19.76
56988
LOBELIA 1:2
1 Z LIQ 12.00 9.60
57733
LUSTROUS HAIR
2 Z LIQ 19.80 15.84
56997
LYMPHATIC COMPLEX
1 Z LIQ 12.00 9.60
57076 MACA ROOT 1:2
1 Z LIQ 12.00 9.60
57731 MALE VIRILITY
1 Z LIQ 12.80 10.24
57084 MENOPAUSE COMPLEX
1 Z LIQ 12.00 9.60
57053 MENSES COMPLEX
1 Z LIQ 12.00 9.60
60134 MILK THISTLE EXT 250
90 VCA 17.20 13.76
56954 MILK THISTLE SD 1:3 AF
1 Z LIQ 12.80 10.24
56952 MILK THISTLE SEED 1:3
1 Z LIQ 12.00 9.60
57732 MINT BREATH SPRAY CONC
1 Z SPY 8.70 6.96
57070 MOTHERWORT 1:3
1 Z LIQ 11.40 9.12
57201 MULLEIN 1:3
1 Z LIQ 12.00 9.60
57035 MUSCLEGESIC
1 Z LIQ 12.00 9.60
57002 MUSHROOM EXT CMP DUAL
1 Z LIQ 13.40 10.72
57079 MYRRH GUM 1:4
1 Z LIQ 12.00 9.60
57074 NEEM
1 Z LIQ 12.00 9.60
56984 NERVE CALMPLEX
1 Z LIQ 12.00 9.60
57069 NERVE CALMPLEX AF
1 Z LIQ 12.80 10.24
56991 NETTLES 1:3
1 Z LIQ 11.40 9.12
60135 NETTLES 500 MG ORG
75 VCA 10.50 8.40
57060 NEUTRALIZING CORDIAL
1 Z LIQ 12.00 9.60
56958 OLIVE LEAF 1:2
1 Z LIQ 12.00 9.60
60136 OLIVE LEAF EXT 250 MG
90 VCA 17.30 13.84
56992 ORAL TONIC COMPLEX
1 Z LIQ 12.00 9.60
57047 OREGANO OIL 70
60 VCA 21.00 16.80
56939 OREGANO OIL 70
1 Z LIQ 30.60 24.48
57046 OREGANO OIL 70
120 VCA 34.80 27.84
56965 OSHA ROOT 1:1.5
1 Z LIQ 12.00 9.60
56960 PARASITE COMPLEX
1 Z LIQ 12.00 9.60
57058 PASSION FLOWER 1:3
1 Z LIQ 11.40 9.12
57004 PAU DARCO BARK 1:5
1 Z LIQ 11.40 9.12
57729 PELARGONIUM CHERRY A/F
4 Z LIQ 16.60 13.28
57072 PROPOLIS RESIN 1:5 L F
1 Z LIQ 14.10 11.28
57063 REISHI MUSHROOM 1:3
1 Z LIQ 13.40 10.72
57019 RELAX AM
2 Z LIQ 23.60 18.88
provide the potency of the various B
vitamins in the final product.
The dietary-supplement manufac-
turer would buy this “fortified”
yeast and add it to the product. The
potencies of the B vitamins would
be listed on the label, but the only
ingredient included in the ingredient
listing would be the brewer’s-type
yeast. The consumer, when reading
the product label, would mistakenly
assume that the B vitamins were
natural, derived from the yeast,
when in fact they were synthetic
vitamins that had been added to the
fortified-yeast raw material before it
was added to the final product.
It is a shame that the consumer can
so often be misled by marketing
hype embellished with deliberate
obscurities and buzzwords. In the
case of fortified yeast used to mis-
lead buyers into thinking vitamins
are natural, the practice is no longer
common—due, perhaps, not so
much to a resurgence of moral con-
science as to the fact that yeast is no
longer viewed as a desirable health
food because of its (perhaps unde-
served) association with Candida
infections.
Instead, variations of the same
approach seem to have emerged in
the past few years, sometimes asso-
ciated with vitamins that are
claimed to be “grown” or “cul-
tured.”
Not Necessarily a Bad Thing
Now, there is no question but that
taking a vitamin supplement with
natural food concentrates and
extracts is preferable. And we
would have no complaint with a
company that made the claim that
its natural product was superior
because it contained a significant
amount of phytonutrient-rich food
concentrates. There are many other
components in food that are benefi-
cial—the flavonoids, for example,
in addition to the vitamins and min-
erals.
What we object to, however, is the
implication that somehow this
process has transformed the vita-
mins themselves into something
else, something superior to synthet-
ic vitamins. Just as we cannot turn
lead into gold, we cannot change the
molecular structure of a vitamin by
co-drying it in a slurry of food con-
centrate or yeast cells.
This is important because such
claims can actually get out of hand
and cause health threats. Here are
two recent examples.
When is 100 milligrams of calci-
um equivalent to 1,000 milligrams?
If you were told that a certain prod-
uct containing 100 milligrams of
calcium in a special food-grown, or
cultured, form was equivalent to
1,000 milligrams of calcium in a
conventional supplement, would
you believe it? Should women be
misled into thinking that taking this
product would be sufficient to pro-
tect them from osteoporosis?
Similarly, think back to the col-
loidal-mineral boom of a few years
ago. There was a lot of hype about
how itsy-bitsy, teensy-weensy quan-
tities of minerals in a diluted col-
loidal suspension were somehow
more biologically active and better
absorbed than conventional miner-
als. Who cares? When you got down
to the facts, all you had were itsy-
bitsy, teensy-weensy (to use the
technical terminology) amounts,
and even if they were all absorbed,
you still had only itsy-bitsy, teensy-
weensy amounts! The danger was
that people took these products
instead of taking proper mineral
supplements, thinking they were
satisfying their mineral-supplement
requirements.
Cheap Products
Much of the advice regarding
cheap products is based primarily
on common sense. If something
seems too good to be true, it most
likely is just that—too good to be
true. If a product sells for around
$10.00 a bottle from all of the well-
known companies, should you buy a
bottle from a lesser-known compa-
ny that sells for $2.50?
When demand for a supplement is
high, the amount sold to consumers
often exceeds the amount manufac-
tured. This can happen when a
media personality makes claims
about a new, previously little used
supplement, for example.
How can the amount sold exceed
the amount available? The answer
must be that not every bottle con-
tains what the label says it does.
Assurance of quality is essential.
But it costs money. If you decide to
buy a product that is suspiciously
inexpensive, you may be getting
exactly what you pay for.
. . . continued from page 107
The Best Supplements For Your Health:
Chapter 2: How to Choose The Right
Supplement