Page 103
The Willner Window Product Reference
since 1911
• Willner Chemists •
the nutritional supplement professionals
Willner Chemists
Phyto-Tech™ Herbal
Supplements
ESSENTIAL
ESSENTIAL
OILS
OILS
100% Pure - Sustainably
100% Pure - Sustainably
Harvested - Quality Tested -
Harvested - Quality Tested -
GMP Certified Facility –
GMP Certified Facility –
Kosher Certified
Kosher Certified
Cedarwood (Himalayan)
1 fl oz, # 63003
Cinnamon Leaf
1 fl oz, #62679
Clove
1 fl oz, #63004
Eucalyptus
1 fl oz, #62680
4 fl oz, #62681
Grapefruit (Pink)
1 fl oz, #62710
Lavender (French)
1 fl oz, #63005
4 fl oz, #62787
Lavender (Bulgarian)
1 fl oz, #62815
Lemon
1 fl oz, #63006
Orange (Sweet)
1 fl oz, #62820
Oregano
1 fl oz, #62821
Patchouli
1 fl oz, #62822
Peppermint
1 fl oz, #62884
4 fl oz, #63007
Rosemary
1 fl oz, #63008
Tea Tree (Australian)
1 fl oz, #63009
4 fl oz, #63010
Ylang Ylang
1 fl oz, #63011
To see a current price listing, go to
www.willner.com. Using the “By
Manufacturer” pull down menu,
(upper left) select “Willner Essential
Oil.”
plement industry.
So for many products, especially
those where the dosage is small, it is
impractical, if not impossible, to
avoid using some type of diluent.
This is a problem for tablets just as
it is for capsules. You will not find a
capsule small enough to contain 3
milligrams of melatonin and noth-
ing more.
Another commonly used additive
is silicon dioxide, which functions
as a drying agent or flow agent. To
manufacture tablets or capsules, the
powder must flow from the storage
hopper into the tableting or capsule-
filling cavity. If the powder
becomes sticky or clumpy, it will
not flow smoothly and consistently.
Is anything wrong with silicon diox-
ide? Not at all. Silicon is an essen-
tial trace mineral and is often rec-
ommended as a supplement, espe-
cially for hair, skin, nail, and bone
health.
To enhance the flow of the powder,
lubricant additives are also com-
monly used. The best-known tablet
lubricant is a combination of stearic
acid and magnesium stearate. The
only valid complaint against these
was the fact that they were derived
from animal products. For this rea-
son, vegetable alternatives were
developed and are now used almost
exclusively in the dietary-supple-
ment industry.
It is important to understand also
that these agents are used in very
small quantities. And they are used
in the dietary-supplement industry
only when absolutely necessary.
This is not so much because of any
real danger, but more because of the
public’s perception that additives
are undesirable.
There is one exception. One ques-
tion that often comes up is, “What is
the difference between drugstore or
mass-market vitamin supplements
and health-food brands?” There is a
difference. In the pharmaceutical
industry, little restraint is exercised
in the use of additives. Artificial
colors will be added, for example,
merely to make the tablet look nice.
A synthetic vitamin may be used
because it is less expensive, with lit-
tle regard for other factors.
Natural Supplements
Many years ago, the term natural
was an important part of dietary-
supplement and health-food appeal.
But today, it is somewhat overrated.
Nobody knows what natural really
signifies when it comes to dietary
supplements, and the marketing
folks have so overused it that it has
become almost meaningless. With
few exceptions, there is no legal
definition.
There are, however, instances
when natural is very important. The
best example of this is vitamin E.
Natural vitamin E may actually be
twice as potent, or biologically
active, as synthetic vitamin E!
When Natural Makes a
Difference
Vitamin E is actually not a single
entity. From a labeling standpoint,
we only look at alpha-tocopherol
content when declaring the potency
of vitamin E on a dietary-supple-
ment or food label. But there are
actually seven other members of the
vitamin E family—three more toco-
pherols and four tocotrienols. All
eight of these compounds are pres-
ent in the natural vitamin E found in
food, but only one—the alpha toco-
pherol—is found in some supple-
ments.
The reason for this is that the Food
and Drug Administration (FDA)
continues to use outdated nomencla-
ture. Many years ago, the only
method available to measure the
potency of vitamin E involved its
ability to affect the fertility of rats.
Using this one measure of vitamin-
E activity, the alpha tocopherol
form was determined to be the most
active of the eight components. The
amount of alpha tocopherol was
assumed to be most important,
therefore, and was used as the meas-
ure of its potency, in International
Units (IUs). This led to two prob-
lems.
First, it turns out that while alpha
tocopherol may be most active in
preventing reproductive problems
in rats, the other components of
vitamin E are more active in other
areas. The tocotrienols, for exam-
ple, seem to be more valuable in
preventing certain heart-disease
problems than the tocopherols.
Synthetic vitamin E contains none
of the seven other components. The
potency on the label (400 IU) refers
only to the amount of alpha toco-
pherol. A natural, mixed-toco-
pherols vitamin-E supplement will
provide much more benefit than one
that contains only alpha tocopherol,
even if the IUs are the same.
Second, the synthetic form of vita-
min E, identified on labels as dl-
alpha tocopherol, is less active than
the natural form of vitamin E, iden-
tified on labels as d-alpha toco-
pherol. Notice that the difference is
the prefix dl- or d-, with dl- indicat-
ing synthetic and the d- the natural
form. Now, it has always been
known that synthetic dl-alpha toco-
pherol is less active than natural d-
alpha tocopherol. It was thought
that the d- form was 36 percent
more active than the dl- form, and
for this reason, for labeling purpos-
. . . continued on page 107
Coming Soon!
New, Improved Willvite
Multivitamin/Multimineral Tablets
How do you make the best even better? Incorporate the
latest research:
• Reduce calcium from 1000mg to 800 mg
• Increase magnesium from 500mg to 600 mg
• Increase vitamin D3 from 400 IU to 800 IU
• Increase vitamin B12 from 100 mcg to 200 mcg
• Reduce selenium from 200 mcg to 100 mcg
• Reduce chromium from 200 mcg to 100 mcg
• Use chelates and active coenzyme forms
• Add natural lycopene, 2 mg
• Increase lutein from 1 mg to 2 mg
• Increase CoQ10 level from 5 mg to 20 mg
• Increase levels of B-vitamins by 20%
• Reduce zinc to 20 mg
Willvite is a unique, specially designed multivitamin-multimineral
supplement, designed to satisfy the needs of those seeking to limit their
supplement intake to as few products as possible, as well as those looking
for the best "foundation" formula to which they can add specific nutrients
relative to their individual health requirements.
Ask for New Willvite Tablets -- Available Soon!
Willvite: Suggested Dose: 4 tablets daily.
. . . continued from page 96
The Best Supplements For Your Health:
Chapter 2: How to Choose The Right
Supplement