The Skinny on Fats
by Eliza Leggatt, Nordic Naturals
If you’ve ever found yourself puzzled by
fats, you are not alone. From lard to low fat,
from canola to coconut oil, we never seem
to know what to fat to eat, if any.
Much of our confusion stems back to the
1960s, when a man named Ancel Keys
hypothesized that dietary saturated fat
intake, mainly through meats and dairy prod-
ucts, was responsible for the rising cardiovas-
cular disease in the United States. While the
evidence was shaky at best and later dis-
missed as oversimplified, cherry-picked data,
the American Heart Association agreed, and
made the vague pronouncement to “eat less”
saturated fats and “eat more” polyunsaturat-
ed fats.
However, polyunsaturated fats encompass
contain two bickering families, omega-3s and
omega-6s. While similar in structure, these
fats have wildly opposite actions in the
human body. Omega-3s make anti-inflam-
matory signals, while omega-6s, as a general
rule, make pro-inflammatory signals. So all
of that supposedly ‘heart-healthy’ vegetable
oil -- such as soybean, corn, safflower, sun-
flower, and grapeseed oil – began working to
promote inflammation. Furthermore, these
oils squelch the omega-3 right out of our sys-
tem, since omega-6 competes with omega-3
for space and enzymes in the body – a fact
many researchers still overlook that explains
many puzzling clinical trial conclusions.
As we ramped up our consumption of
omega-6, we unwittingly ramped up our
inflammatory tendencies. To this day,
omega-6 is still the predominant fat in our
diet, with many unaware as to the harm this
may continue to perpetuate.
The light at the end of the fat-free tunnel
began with the Inuit Eskimos, who made
their first cameo in scientific literature after
researchers discovered the link between their
high fat intake and nearly non-existent heart
disease was attributable to the unique type of
fat in their largely marine-based diet: omega-
3s. This revolutionary discovery, which led
to thousands of peer-reviewed publications
on the benefits of omega-3s, had difficulty in
overcoming a pervasive negative public opin-
ion of fats from animals, a mindset that still
persists today.
What we do know is this:
“Brain and heart disorders resulting from
long-chain omega-3 EPA and DHA deficiency
are the biggest challenge to the future of
humanity.”
-Global Summit on Nutrition Health and
Human Behaviour
EPA and DHA the two most critical omega-
3 fats-- essential for neurological develop-
ment and performance, cardiovascular func-
tion, and cellular communication. Correcting
the omega-3 deficiency requires reducing
omega-6 consumption, and aggressively eat-
ing more omega-3 EPA and DHA through
consumption of fish and highly purified fish
oil.
While there is no agreed upon set-intake
level, the FDA has pronounced a tolerable
upper intake level of 3,000 mg of omega-3
EPA and DHA combined as Generally
Recognized As Safe (GRAS) for everyone,
that there is no regulation or purity standard
in the US for how clean a fish oil must be in
order to be sold: this means that a fish oil
can be dirty with PCBs and other environ-
mental contaminants, or high in mercury,
lead, or arsenic. The onus of purity lies solely
with the company you purchase your prod-
ucts from, and many companies even boast
that they do not purify their oils. Nordic
Naturals provides a third-party certificate of
analysis on every single batch of fish oil upon
request.
There are three key third-party test results
to look for, which separate high-quality fish
oil from the rest: purity, freshness, and con-
centration/potency. Ensure you are meeting
your omega-3 needs and correcting your
omega-3 deficiency in the safest way possi-
ble. Nordic Naturals’ strident purity stan-
dards have made it the number one fish oil
in the US, and we continue to earn trust –
one bottle at a time.
Eliza Leggatt, Nordic Naturals Educator
NORDIC NATURALS
111 Jennings Drive
Watsonville, CA 95076
(831) 227-6801 mobile
www.nordicnaturals.com
Page 36
The Willner Window Product Reference Catalog, Autumn 2014
since 1911
• Willner Chemists •
the nutritional supplement professionals
Phyto-Tech™ Menopause Complex (for Menopausal symptoms)
Phyto-Tech™ Fertility Complex (if infertile, trying to become preg-
nant)
Phyto-Tech™ Dong Quai Root (if estrogen deficient)
Phyto-Tech™ Black Cohosh Root (for hot flashes, cramps)
1 fl oz - Prod Code: 56989
Chinese Red Ginseng
Chinese Red Ginseng
Ginseng is the premier adaptogenic, immune-modulating herb.
Chinese Red Ginseng (Panax ginseng) is more “stimulating” or
warming than American Ginseng.
Who would benefit from this supplement? Those suffering from
fatigue, burn-out, frequent illness, depression. Red Chinese Ginseng
is thought to increase vigor, energy, vitality and resistance to illness
and environmental or external stress. It is often the preferred adap-
togenic herb for the elderly.
Supplemental Information:
Phyto-Tech™ Chinese Red Ginseng increases vigor, energy, vitality
and resistance to illness and environmental stresses. It is best for
those who are depleted and are low on passion in life. It is also
indicted for those working too hard and are afraid of burn out. Red
Chinese Ginseng will increase the stress hormone ACTH from the
pituitary that helps the body adapt to stress. When stress is initiating
the breakdown on one’s innate weakness (genetic, constitutional,
predispositional tendencies), Red Chinese Ginseng will help the
body to cope and therefore assist in many chronic diseases, especial-
ly if debilitating and wasting.
Phyto-Tech™ Chinese Red Ginseng is not for those in their prime
of life who are full of fire, the Type-A personality. It is for those who
used to be that way and are now not what they used to be. It helps
in the aging process to stay alert, youthful, energetic and adaptive to
environmental changes. It is immunomodulating and keeps the
immune system firing on all levels.
Phyto-Tech™ Chinese Red Ginseng is a tonic for the 21st century
with the fast paced life style that creates accelerated wear and tear.
It gives more mileage to the body.
Phyto-Tech™ Chinese Red Ginseng should be considered for
depression in the elderly who might not be chemically depressed in
a St. John’s Wort way (serotonin), but need some energy to process
life with more passion and enjoyment. It is synergistic with Ginkgo
for the elderly.
Phyto-Tech™ Chinese Red Ginseng is a more yang or warming and
stimulating ginseng than the American. Eleuthero Root (sometimes
referred to as Siberian Ginseng) is not a true Ginseng and is consid-
ered neutral, not warming or cooling.
Phyto-Tech™ Chinese Red Ginseng contains 333 mg of imported
Chinese Red Ginseng per 30 drops.
Dosage: 15-45 drops, 2-3 times per day It is best used as a long
term tonic (1-3 months and longer).
1 fl oz - Prod Code: 57023
Chlorophyll Extract
Chlorophyll Extract
Often considered the “blood” of plants, chlorophyll is structurally
similar to hemoglobin. It has a protective and detoxifcation
action.
Who would benefit from this supplement? Those with heavy metal
toxicity and those looking for cleansing and detoxification properties.
Those with bad breath and body odor. Those suffering from fatigue
and those with slow healing wounds.
Phyto-Tech™ Chlorophyll provides 100 mg Chlorophyll, from
Mulberry leaf, per 30 drops.
Dosage: 15-30 drops in water or juice, 1-2 time daily, or as need-
ed
Supplemental Information:
Chlorophyll is the sunlight collecting molecule in plants that gives
them their green pigment. Plants use chlorophyll to collect light
needed for photosynthesis. Through photosynthesis Chlorophyll mol-
ecules have the ability to convert solar energy into chemical energy
by manufacturing carbohydrates from carbon dioxide and water.
Chlorophyll is often referred to as the “blood” of plants.
Interestingly, Chlorophyll molecules are structurally very similar to
human hemoglobin molecules. The difference between the two
being that Chlorophyll carries Magnesium at its center and hemoglo-
bin carries iron at its center. Like iron, Chlorophyll helps the body
build red blood cells and thus increases oxygen availability. It ener-
gizes and revitalizes the body and is helpful for fatigue, shortness of
breath, asthma, altitude sickness and intense physical exertion.
Chlorophyll acts as an internal deodorizer and is helpful for people
with halitosis (bad breath) and body odor. It can be used as an aid to
reduce digestive tract odor from a colostomy or ileostomy and also
fecal odor caused by incontinence. It can also help for foul smelling
gas. Chlorophyll cleanses and nourishes the intestinal tract and is
healing to the mucosal lining. It can also be helpful for constipation.
Chorophyll is an excellent whole body cleanser. It not only detoxi-
fies the digestive tract, but also facilitates cleansing of the blood and
liver and assists in the chelation of heavy metals. It is capable of neu-
tralizing harmful oxidants and may reduce oxidative damage from
certain carcinogens. It also has the ability to form tight molecular
complexes with carcinogens and in doing so blocks the body’s
absorption of them. In a placebo controlled study conducted in
China Chlorophyll supplementation was found to decrease DNA
damage caused by aflatoxin, a liver carcinogen produced by fungus
in moldy grains and legumes. Scientists hope that in populations
with unavoidable dietary aflatoxin exposure Chlorophyll supplemen-
tation could significantly reduce the risk of developing liver cancer.
1 fl oz - Prod Code: 56977
Cinnamon Bark 40
Cinnamon Bark 40
This is a standardized Cinnamon Bark complex in a liquid filled
veggie cap.
Historically, Cinnamon has been used for various gastrointestinal
problems. More recently, interest has centered on the research
showing that Cinnamon can help normalize blood sugar control.
This is of major interest to those with type 2 diabetes.
Who would benefit from this supplement? Those with blood sugar
regulation problems, including type 2 diabetes, pre-diabetes, and
cholesterol related conditions.
Each two liquid filled veggie caps contain 250 mg of Cinnamon
Bark (alcohol extract), 75 mg of Cinnamon Bark (supercritical carbon
dioxide extract, standardized ro 40 mg Cinnamaldehydes.
According to Natural Standard Integrative Medicine database,
“Cinnamon may be used for various medical conditions (77;?78). In
a survey of parents in Germany determining the use of complemen-
tary and alternative medicines in children with type 1 diabetes in
four pediatric diabetes centers (located in Leipzig, Berlin, Stuttgart,
and Bonn), 5.6% reported using cinnamon for this indication (79).
Cinnamon has been touted as having a positive effect on postprandi-
al glucose metabolism (80). Its ability to lower blood sugar in individ-
uals with diabetes has been discussed (81). Naturally occurring com-
pounds found in cinnamon (Cinnamomum cassia), including chromi-
um and polyphenols, may improve insulin sensitivity (82). Human
data suggest that cinnamon exhibits "sweet" properties and may be
used in strategies for reduction of sugar intake (83).
Each two liquid filled veggie caps contain 250 mg of Cinnamon
Bark (alcohol extract), 75 mg of Cinnamon Bark (supercritical carbon
dioxide extract, standardized ro 40 mg Cinnamaldehydes.
Also available in a vegetarian capsule form. Each veggie capsule
contains 410 mg of certified organic Cinnamon Bark.
The Cinnamon used in Phyto-Tech™ Cinnamon supplements is
Cinnamomum cassia, the species utilized in research. It is certified
organic and vegetarian.
60 Liquid Filled Capsules - Prod Code: 57092
90 Veggie Caps - Prod Code: 60118
Cleanse Complex 1:2
Cleanse Complex 1:2
A herbal formula based on traditional concepts of a rapid,
systemic (full body) cleansing.
. . . continued on page 38
Important Notice: The information given here is designed to help you make informed decisions about your health, and the proper use of dietary supplements. It is
not intended as a substitute for medical advice, nor a substitute for any treatment that may have been prescribed by your doctor. If you have a medical problem, you
should seek medical help. Products described herein are not intended to diagnose, treat, cure or mitigate disease.
Product Reference Guide: Willner Chemists Phyto-Tech™ Herbal Supplements
even those who may be on a blood thinner
medications. This amount of EPA and DHA
(combined) is also the recommended amount
by many experts as the minimum daily intake
required to impact the high omega-6 levels
in the average American diet, and is easily
achieved by highly concentrated products,
such as
Nordic Naturals
’
Ultimate Omega.
It is important to look for fish oil that speci-
fies the amount of omega-3 EPA and DHA
per serving, to ensure one is getting adequate
levels of these essential nutrients. Also, when
choosing a fish oil, our bodies seem to prefer
the natural triglyceride form, as research has
shown that people who consume triglyceride
form fish oils have higher EPA and DHA lev-
els than those who choose “new to nature”
ethyl ester supplements. Above all, select a
fish oil supplement that is safe for daily con-
sumption. If one experiences fishy taste or
repeat, the fish oil was exposed to oxygen.
Oxidation is the cause of the rancid and
unpleasant odor often accompanying poor-
quality fish oil supplements. High-quality fish
oils, from companies such as Nordic
Naturals’ products are processed with fresh-
ness, purity, and in the triglyceride form as a
foremost priority.
The one and only objective way to verify
fish oil quality is third-party laboratory test-
ing—always has been, always will be. Any
manufacturer can claim that their fish oil is
safe and effective, but only third-party testing
can prove it. Many consumers are unaware
“Brain and heart disorders resulting
from long-chain omega-3 EPA and DHA
deficiency are the biggest challenge to
the future of humanity.”
-Global Summit on Nutrition Health and
Human Behaviour