Page 10
The Willner Window Product Reference Catalog, Spring, 2013
since 1911
• Willner Chemists •
the nutritional supplement professionals
Mushroom Wisdom
AGING, BIOMORPHOSIS, LIFE
SPAN AND PHYTONUTRIENTS
by: Muhammed Majeed, Ph.D. & Lakshmi
Prakash, Ph.D.
Sabinsa Corporation
www.sabinsa.com
(with commentary by Don Goldberg, R.Ph.,
Willner Chemists Inc)
THE PROCESS OF AGING: A MACRO
VIEW
Aging in mammals is characterized by
senescence, a decline in physiological func-
tions resulting from cumulative damage to tis-
sues that overwhelms the body's natural abili-
ty to repair them. Eventually, essential organs
and systems begin to degenerate, resulting in
chronic diseases and break down of normal
body functions.
A large disparity in life span exists in living
organisms, ranging from 3 hours in the
mayfly to an average of 188 years in the
Galápagos tortoise. The human life span is
somewhere in between, and the longest liv-
ing human lived for 122 years.
Current trends in the health and wellness
marketplace are focused towards the needs
of a rapidly increasing population of aging
baby boomers who seek lifestyle, nutritional
and cosmetic interventions to slow down or
mask the aging process, and to potentially
extend life span. Recent scientific evidence
validates the supportive role of dietary inter-
ventions in healthy aging and longevity.
Phytonutrients with adaptogenic benefits,
probiotics, and micronutrients that supple-
ment dietary sources; improve resistance to
oxidative stress, enhance the quality of life
during aging, and potentially contribute to
increased lifespan.
AGING AT THE MOLECULAR LEVEL
The molecular biology of aging has been
much in focus in recent years, and the
process of senescence has been identified
and described at the cellular level. Genetic,
lifestyle, environmental and other factors
influence the molecular biology of aging.
Oxidative stress resulting from free radical
pathology is implicated in the aging process.
Vital components of the cell such as the
mitochondria (the energy centers), functional
proteins, lipids and DNA are damaged by
. . . continued on page 14
Everything I had done on the internet all
these years was geared toward protecting my
privacy and insulating myself from spam. Out
of curiosity, I ventured onto Facebook once
or twice and it scared me. Before I knew
what was happening, I was being deluged
with lists of contacts, or potential friends,
mined from my address book, contact list,
and as best I could tell, dusty old tax records
and correspondence stored away in card-
board boxes in my basement! Scary. Before I
could figure out where the power cord to the
computer was, I was being presented with
lists of people who knew people who knew
people . . . I pulled the power cord and ran
from the room, humming a certain Barbara
Streisand song. And Twitter? Do I really want
to be presented with a steady stream of
inane gibberish from movie stars and basket-
ball players?
Maybe I was wrong. I can see now that
under certain circumstances Facebook,
Twitter and similar programs might be useful
after all. Much of what I am trying to accom-
plish with the catalog/newsletter and the
email newsletter (and my blog) might be
more easily achieved through Twitter and
Facebook. Perhaps I have seen the light?
While this catalog/newsletter is being print-
ed, I have been busy learning about
Facebook and Twitter (and maybe other simi-
lar services). I have set up a Willner Chemists
Facebook page
(https://www.facebook.com/willner.chemists.n
y) and a Twitter account
(twitter.com/WillnerChemists).
By this time, links should be present on our
website (www.willner.com), or directly on
Facebook, Twitter, etc. Help me out. Check it
out. Sign up. Be my friend, or whatever.
Follow me on Twitter. For my part, I will do
my best to generate a steady stream of
informative and pertinent information–infor-
mation you will want! Ah, I feel so liberated.
Don Goldberg
I am sorry to hear about the discontinu-
ation of this Great Radio Broadcasting
that I listened for years. This email will
fill the gap. Thank you, A.S., Md.
Don, Sorry to hear about the ending of
an important and informative program.
J.D.
Don thanks for the email. I really
enjoyed listening to your radio show put
with so many products it would be good
to cut through all the products and tell
us what is the best and what is needed.
Why did you end your radio broadcasts?
I always enjoyed them. . .
Thank You for that notification. It made
me very upset and disappointed. It was
a source of so needed good information
and knowledge!!!!!! T.S.