one study when men with aggressive prostate cancer were given pome-
granate juice daily after treatment by surgery or radiation, there was over
a four-fold prolonged delay in prostate specific antigen (PSA) doubling
time, and the rate of PSA rise was reduced by 50% over the course of
just one year. Numerous other studies demonstrate pomegranate inhibits
inflammation, slows cartilage loss in arthritis, improves sperm health, and
increases the overall antioxidant capacity of the blood.
The powerful antioxidants in
Green Tea
may help fight the free radicals
that contribute to skin, lung, and stomach cancer as well as contribute to
lowered blood pressure and LDL cholesterol. Green Tea is rich in a type
of polyphenol called catechin. Catechins are 40 to 200 times more effec-
tive in seeking out and destroying free radicals than Vitamin A, C and E.
These catechins include four major polyphenols including epigallocate-
chin gallate (EGCG), epicatechin gallate (ECG), epigallocatechin (EGC)
and epicatechin (EC). Of these compounds EGCG is the most abundant
in green tea and has generated the most interest. Peer?reviewed scientif-
ic research has consistently shown that EGCG is a potent antioxidant,
deactivating health-damaging free-radicals. By virtue of its antioxidant
effects EGCG has been shown to exert a number of beneficial activities,
such as reducing inflammation, and normalizing cell and tissue functions.
In promoting cardiovascular health EGCG has been shown to inhibit free-
radical activity in the arteries, improving coronary circulation. Other stud-
ies have shown that ECGC has a benefit in normalizing blood glucose
and protecting the pancreas from oxidative damage, as well as in boost-
ing metabolism and burning fat. Green tea catechins and ECGC in partic-
ular have also been shown to naturally support detoxification and the
elimination of toxic substances from the body while protecting the liver.
Grape skin and grape seed extracts
are anti-inflammatory and radio-
protective. They are abundant in a group of polyphenols called procyani-
dins. Procyanidins are strong antioxidants, lipid peroxidation inhibitors,
and free radical scavengers. Procyanidins have antimutagenic effects,
meaning they can counteract environmental mutagens, which are
thought to be one of the causes of chronic degenerative diseases.
Procyanidins also increase circulation making them helpful for conditions
such as venous insufficiency (a condition in which the veins have trouble
sending blood from the legs back to the heart). A placebo controlled
study showed that treatment with procyanidins improved venous func-
tionality and reduced pain, cramps, edema and paresthesias (tingling).
Due to procyanidins positive effects on circulation, grape skin and seed
extracts are helpful for numerous vision disorders. Studies show treat-
ment with procyanidins from the extracts increase resistance to glare,
decrease ocular stress from prolonged activity at a computer and improve
contrast sensitivity, retinal function and sensitivity in myopia (nearsighted-
ness).
Complimentary Productrs: Phyto-Tech™
Antiox Phyto Blend
, liquid
herbal extract.
Phyto-Tech™
Green Tea Guo
, regular and peach flavored.
Ordering Information:
Phyto-Tech™
Antiox Phyto Complex
60 Liquid Filled Veggie Caps, Product Code: 57091
List: $23.10 ~ Discount: $18.48
ANTIOX PHYTO COMPLEX, continued
ANTIOX PHYTO COMPLEX, continued
dations for vitamin D.
The blog is a great tool for
Willner’s. It facilitates a give-and-
take of information from which an
entire community can benefit. Plus,
it helps to establish the store as an
authority on nutritional supplements
“I felt it was a better way for me to
interact more directly with the con-
sumer, and do so in a less formal,
less restrained manner,” says
Goldberg.
Gitomer, too, is plugged into client
via e-mail. “People love to receive
free information this way, especially
medical information. They love it,”
he says, adding that in the future, th
store may dabble in social media
sites, too.
Another big change for Willner
Chemists was to publish and mail a
catalog filled with the store’s invent
ry and discount prices. To date, the
store mails 75,000–80,000 catalogs
to customers four times a year. Som
stores may have dropped this servic
in the digital age, but at Willner’s, it
about knowing the customer and fill
ing his/her needs (more on this
important philosophy later).
A Window into Willner’s
Education
Not long after the pair bought
Willner’s, Gitomer and Goldberg
started a radio show called “The
Willner Window”, hosted today on
WOR, New York’s oldest, privately
owned radio station and the coun-
try’s top talk radio station. States
Goldberg, “We had never done
radio before, but it turned out great,
and everybody loved it.”
The program exemplifies one of th
things that Willner’s does best: edu-
cation. The show has two formats,
either a guest interview or a topic
discussion. “We’ll talk about osteo-
porosis or joint health or we’ll talk
about intestinal health or immune
support or the flu. And, we’ll open
up the phones and let people call
in,” says Gitomer.
Audience members range from
well-versed nutrition enthusiasts to
those just looking for whatever
health advice they can get. Both wit
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Autumn 2011 - Willner Chemists Reference Catalog
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