Code
Product Name
Size Form
List Discnt
Code
Product Name
Size Form
List Discnt
Code
Product Name
Size Form
List Disc
37639 LIVER CLEANSE
90 CAP 21.99 17.59
HEALTH2GO
60031 TWIST 25 DHEA CRM
1 Z CRM 39.95 39.95
HEALTHCARE BRAND INTERNATIONAL
55762 SAMBUCOL COLD & FLU
30 TAB 14.99 11.99
55763 SAMBUCOL FOR KIDS BER
4 Z LIQ 14.99 11.99
55764 SAMBUCOL IMMUNE FORM
30 TAB 14.99 11.99
55765 SAMBUCOL IMMUNE FORM
4 Z LIQ 14.99 11.99
55755 SAMBUCOL LOZENGES ORIG
30 LOZ 14.99 11.99
55754 SAMBUCOL ORIGINAL
7 8 LIQ 24.99 19.99
55753 SAMBUCOL ORIGINAL
4 Z LIQ 14.99 11.99
HEALTHY N FIT
31733 EGG PROTEIN
12Z PWD 19.99 15.99
28248 EGG PROTEIN PWD VAN
2LB PWD 45.99 36.79
HEALTHY ORIGINS
59372 5 HTP 100 MG
60 CAP 21.65 17.32
59373 5 HTP 100 MG
120 CAP 38.29 30.63
59370 5 HTP 50 MG
60 CAP 14.99 11.99
59371 5 HTP 50 MG
120 CAP 26.65 21.32
60547 ARGININE SR 350 MG
360 TAB 85.99 68.79
59695 ASTAXANTHIN 4 BIOASTIN
60 SGC 23.99 19.19
59696 ASTAXANTHIN 4 BIOASTIN
150 SGC 54.99 43.99
59700 CHIA FLOUR WHITE
12Z PWD 24.99 19.99
59699 CHIA SEEDS WHITE
16Z SED 24.99 19.99
57508 CHOLESTENE 600 RD YST
120 CAP 29.99 23.99
57781 COGNIZIN CITICOLINE
30 CAP 19.99 15.99
57782 COGNIZIN CITICOLINE
60 CAP 34.99 27.99
60546 COGNIZIN CITICOLINE
150 CAP 79.99 63.99
60089 COQ10 100 MG SGC
300 SGC 94.99 75.99
43027 COQ10 100 MG SGC
60 SGC 23.29 18.63
57509 COQ10 100 MG SGC
150 SGC 52.99 42.39
58279 COQ10 200 MG SGC
150 SGC 85.99 68.79
57510 COQ10 200 MG SGC
60 SGC 37.99 30.39
43029 COQ10 300 MG SGC
60 SGC 51.99 41.59
59738 COQ10 300 MG SGC
150 SGC 117.79 94.23
60090 COQ10 400 MG SGC
30 SGC 35.99 28.79
57511 COQ10 400 MG SGC
60 SGC 64.99 51.99
59545 COQ10 400 MG SGC H
150 SGC 149.99119.99
57133 D RIBOSE PWD 300GM HO
10. PWD 59.99 47.99
54439 D3 10000 IU
120 SGC 16.65 13.32
58288 D3 10000 IU
360 SGC 34.99 27.99
57861 D3 1200 IU
180 SGC 9.99 7.99
58284 D3 1200 IU
360 SGC 16.65 13.32
57862 D3 2400
120 SGC 8.99 7.19
58286 D3 5000 IU
360 SGC 24.99 19.99
57863 D3 5000 IU
120 SGC 11.65 9.32
59366 E 1000 MIXED SGC
240 SGC 49.99 39.99
59365 E 1000 MIXED SGC
120 SGC 28.99 23.19
59364 E 1000 MIXED SGC
60 SGC 15.99 12.79
59362 E 400 MIXED SGC
180 SGC 24.99 19.99
59363 E 400 MIXED SGC
360 SGC 44.99 35.99
59361 E 400 MIXED SGC
90 SGC 13.99 11.19
58280 EPICOR 500 MG
150 CAP 99.99 79.99
57860 EPICOR 500 MG
30 CAP 24.99 19.99
59374 EPICOR 500 MG
60 CAP 44.99 35.99
58083 GLUTATHIONE REDUC 250
60 CAP 24.99 19.99
59367 GLUTATHIONE REDUC 500
150 CAP 102.99 82.39
57858 GLUTATHIONE REDUC 500
60 CAP 45.99 36.79
59368 GRAPE SD EXT 150 BP MG
60 CAP 21.65 17.32
60464 GRAPE SD EXT 150 BP MG
150 SGC 48.00 38.40
59369 GRAPE SD EXT 300 BP MG
60 CAP 38.29 30.63
60351 GRAPE SD EXT 300 BP MG
150 CAP 85.99 68.79
59704 INOSITOL POWDER
4 Z PWD 18.99 15.19
59703 INOSITOL POWDER
2 Z PWD 10.99 8.79
59705 INOSITOL POWDER
8 Z PWD 29.99 23.99
59691 IRON EASE 27 SUNACTIVE
60 CAP 14.99 11.99
59376 LIPOIC ACID 100 MG
60 CAP 8.99 7.19
59377 LIPOIC ACID 100 MG
120 CAP 14.99 11.9
59379 LIPOIC ACID 300 MG
150 CAP 31.65 25.3
59378 LIPOIC ACID 300 MG
60 CAP 14.99 11.9
59381 LIPOIC ACID 600 MG
150 CAP 47.99 38.3
59380 LIPOIC ACID 600 MG
60 CAP 22.99 18.3
50758 LYC-O-MATO 15 MG
60 GEL 26.99 21.5
60548 LYCOMATO 15 SELENO 100
60 SGC 29.99 23.9
59375 LYCOMATO CLINICAL TRIO
60 SGC 34.99 27.9
59697 PHASE 2 CARB CONTROL
90 CAP 23.99 19.1
59698 PHASE 2 CARB CONTROL
180 CAP 41.99 33.5
57859 PROBIOTIC 30 BILLION
60 VCA 37.99 30.3
58283 PROBIOTIC 30 BILLION
150 CAP 85.99 68.7
58711 PYCNOGENOL 100 MG
60 VCA 82.99 66.3
59360 PYCNOGENOL 100 MG
30 VCA 44.99 35.9
57131 RESVERATROL 300 MG
60 VCA 39.99 31.9
60051 RESVERATROL 300 MG
150 CAP 89.99 71.9
59693 SELENO EXCELL 200 SELE
180 TAB 16.49 13.1
59694 TEAVIGO 150 GREEN TEA
60 CAP 29.99 23.9
59702 TOCOMIN 50 MG SUPRABIO
150 SGC 59.99 47.9
59701 TOCOMIN 50 MG SUPRABIO
60 SGC 27.99 22.3
58998 UBIQUINOL 100 MG
150 SGC 132.99106.3
57130 UBIQUINOL 100 MG COQ10
60 SGC 55.99 44.7
59671 UBIQUINOL 100 MG COQ10
30 SGC 29.99 23.9
58999 UBIQUINOL 200 MG
150 SGC 235.99188.7
60534 UBIQUINOL 200 MG COQ10
30 SGC 51.99 41.5
58277 UBIQUINOL 200 MG COQ10
60 SGC 97.99 78.3
58997 UBIQUINOL 50 MG
150 SGC 75.99 60.7
58276 UBIQUINOL 50 MG COQ10
60 SGC 31.99 25.5
59608 UBIQUINOL 50 MG COQ10
30 SGC 17.99 14.3
HEART FOOD
21946 HEART FOOD CAP
200 CAP 23.95 23.9
19802 HEART FOOD CAP
90 CAP 12.95 12.9
23397 POWER + CAP CAYENNE
90 CAP 16.49 16.4
Autumn 2011 - Willner Chemists Reference Catalog
Page
healthy living, straight from one of
the nation’s oldest and most well-
respected nutritional stores. The
information shared by Arnie Gitomer,
R.Ph., and Don Goldberg, R.Ph.,
owners of Willner Chemists, with
both their radio audience and store
clientele is built on a 100-year-old
legacy of offering individuals the
tools they need to lead the healthiest
lives they can.
Transforming Willner’s
Founded by Irving Willner in 1911,
the original Willner Chemist store
was your typical corner pharmacy
where New Yorkers could order a
soda from the fountain or ask the
pharmacist questions about a pre-
scription. Over the years, natural
products legend Willner began stock-
ing his own line of nutritional supple-
ments and was instrumental in start-
ing the movement toward sugar- and
starch-free products. “It was the
Willner Chemists supplement line
that initially set Willner’s apart,”
states Goldberg. “Doctors from all
over the country were either dis-
pensing the Willner line or sending
their patients to Willner Chemists.
Nutritional supplements eventually
took over the shelves.”
Gitomer and Goldberg purchased
the store in 1992 and under their
leadership, the product mix has
expanded and the business has flour-
ished. “We totally changed direction
as far as the Willner product line was
concerned. We gradually discontin-
ued more than 90% of the Willner
line, and increased our inventory of
products from other companies,”
Goldberg explains. Today, Willner
Chemists is a hotspot for buying
dietary supplements, herbal supple-
ments, homeopathic remedies and
natural personal care products. Over
the years, the footprint expanded,
too. Willner Chemists now has two
New York City locations; the main
store is located on Park Avenue a
stone’s throw away from Grand
Central Station and the other is
downtown on Broadway near City
Hall. The third store is located in
Atlanta, GA.
Upon becoming the new owners of
Willner Chemists, Gitomer and
Goldberg wasted no time in making
some significant changes to the busi
ness. The first was modernization.
“When Don and I bought the store
in 1992, it didn’t have a fax
machine, a copier or a computer,”
Gitomer reminisces. “The first thing
we did was sort of modernize a littl
bit.” Not long after purchasing the
store, new computer and phone sys
tems were installed.
Today, the store has an informative
Web site, complete with a library of
nutritional information, the store’s
sales flyer, an online ordering syste
and links to Willner’s radio shows.
Says Goldberg, “We try to make it a
place for our customers to go to get
information.”
Goldberg also has a blog
(www.dongoldberg.com), where he
addresses questions from the com-
munity. He has talked about whethe
or not to take iron supplements,
explained the differences between
supplements bought at a natural
products store versus a grocery store
and even blogged about current
events like the changing recommen-