created The Vitamin D Council Web
site,www.vitamindcouncil.org. This
Web site now receives over 5,000
unique visitors each day. When
someone does a vitamin D search on
Google, our Web site usually is in
the top three or so responses. We
will have a brand new, radically dif-
ferent, Web site coming online by
the end of May.
Passwater: Well, The Vitamin D
Council has been extremely effective
in educating the general public and
scientists alike. You have also been
cost-effective. When vitamin D start-
ed creeping out of its rather boring
dormancy in the past decade, I
thought it was time for me to bring
this to the attention of our readers.
But almost overnight, vitamin D
became a media sensation, and
there was no need for me to discuss
it here. However, the IOM’s new
recommendations changes that. Yes,
I would say The Vitamin D Council
has been very effective.
Cannell: I needed a vehicle to try
to get the word out about vitamin D.
Our monthly e-newsletter helps with
that endeavor. Anyone can sign up
to receive this free newsletter on
www.vitamindcouncil.org.
Passwater: I find your newsletter
very informative and interesting. Isn’t
it expensive to maintain the Web site
and other Vitamin D Council
resources?
Cannell: We certainly need charita-
ble donations. We are a nonprofit
organization. The more donations
we receive, the more public service
announcements we can make and
the more people we can inform. We
try to run most of our public service
announcements in the fall and win-
ter, when people are most vitamin D
deficient.
Passwater: How can someone
make a donation?
Cannell: If someone would like to
send a contribution, check made out
to Vitamin D Council can be sent to:
The Vitamin D Council, 1241
Johnson Ave. #134, San Luis
Obispo, CA 93401. Donations can
be made on our Web site using the
PayPal donate button. Thank you for
your support.
Passwater: You mentioned that vita-
min D was unique in that it interacts
directly with genes. Just how does
vitamin D interact with the genome?
Cannell: The basic genomic inter-
action mechanism is fairly well
known. Sitting on top of the genes to
which vitamin D is responsive is
something called the vitamin D
response element. Close to the vita-
min D response element is a vitamin
D receptor. For vitamin D to work, it
must combine with a molecule of
vitamin A; this combination trans-
forms the vitamin D receptor and
locks onto the vitamin D response
element. The gene then becomes
activated (i.e., down-regulated/up-
regulated or turned on/off).
Unfortunately, when some people
hear or read that a molecule of vita-
min A is also involved with vitamin D
action, many people incorrectly
assume that they should also take
more vitamin A or cod liver oil.
Don’t! I have written several papers
about vitamin A toxicity in the
United States. I think that retinol, the
preformed vitamin A, is consumed in
Code
Product Name
Size Form
List Discnt
Code
Product Name
Size Form
List Discnt
Code
Product Name
Size Form
List Discnt
51154 ZINC CARNOSINE PPBK
EA BOK 5.95 4.76
BORLIND OF GERMANY
59085 SHOWER GEL VANILLA
5 Z GEL 14.99 14.99
BRAGG AMINOS
58139 APPLE CIDER VINEGAR DR
16Z LIQ 2.29 1.83
BRICKER LABS
24948 B12 BLAST 1000 MCG
2 Z LIQ 14.95 11.96
BRONNERS CASTILE
40910 CASTILE BAR TTO
5 Z BAR 4.15 3.32
58684 CASTILE SOAP BABY MILD
/16 LIQ 9.49 7.59
40291 CASTILE SOAP BABY MILD
32Z LIQ 15.79 12.63
29677 CASTILE SOAP EUCALYPT
32Z LIQ 15.79 12.63
60305 CASTILE SOAP ROSE
32Z LIQ 15.79 12.63
42301 CASTILE SOAP TTO
16Z LIQ 9.99 7.99
44533 CASTILE SOAP TTO
32Z LIQ 15.79 12.63
56614 CASTILLE SOAP LIQ ROSE
16Z LIQ 9.49 7.59
54265 HAND BODY LOT PATCHOUL
8 Z LOT 9.99 7.99
BUMBLE BAR
56577 BUMBLE BAR CASHEW
1.4 BAR 2.39 1.91
53290 BUMBLE BAR CHAI ORG
1.6 BAR 2.39 1.91
53303 BUMBLE BAR CHOC CRISP
1.5 BAR 2.39 1.91
56576 BUMBLE BAR HAZELNUT
1.4 BAR 2.39 1.91
53291 BUMBLE BAR LUSHUS LEM
1.6 BAR 2.39 1.91
56578 BUMBLE BAR MIXED NUTS
1.4 BAR 2.39 1.91
53292 BUMBLE BAR ORIG W/ALM
1.6 BAR 2.39 1.91
53312 BUMBLE BAR ORIGINAL
1EA BAR 2.39 1.91
BURTS BEES
53808 AFTER SUN SOOTHER ALOE
6 Z LOT 11.00 9.90
55279 AGELEES SERUM INTENSIV
.45 LIQ 24.99 22.49
60174 BODY LOT FRAG FREE
6 Z LOT 7.99 7.19
59111 BODY LOT MILK & HONEY
6 Z LOT 13.20 11.88
41907 TYPE O FD BEV SUP LIST
EA BOK 5.99 4.79
53068 ULT FOOD ALLERY CKBK
EA BOK 25.00 20.00
56226 ULTRA METABOLISM PPBK B
EA BOK 15.00 12.00
59220 ULTRA MIND SOLUTION PB
EA BOK 16.00 12.80
37272 URINARY INCONTINENCE
EA BOK 3.95 3.16
38833 VACCINATION NAT ALT TO
EA BOK 11.95 9.56
59349 VEG DIET KIDNEY DISEAS
EA BOK 14.95 11.96
59269 VEG HEALTH RECIPIES
EA BOK 13.95 11.16
59770 VEGET SPORTS NUTRITION
EA BOK 17.95 14.26
58174 VENUS ON FIRE MARS ICE
EA BOK 29.95 23.96
52722 VICTORY OVER TOURETTES
EA BOK 4.95 3.96
36395 VINPOCETINE: BOOST BRN
EA BOK 4.95 3.96
56239 VITAMIN C REAL STORY
EA BOK 18.95 15.16
59348 VITAMIN CURE ALLERGIES
EA BOK 14.95 11.96
58968 VITAMIN CURE CHRN FATG
EA BOK 14.95 11.96
56920 VITAMIN D
EA BOK 4.95 3.96
59809 VITAMIN D SOLUTION
EA BOK 16.00 12.80
42583 VITAMIN MINERAL USR GD
EA BOK 5.95 4.76
53169 WEIGHT LOSS SUPP USERS
EA BOK 5.95 4.76
51915 WHAT DR NOT HYPERTENSI
EA BOK 14.95 11.96
51746 WHAT DR NOT TELL IBS
EA BOK 14.95 11.96
52052 WHAT DR NOT TELL PARK
EA BOK 14.95 11.96
57314 WHAT DRUG CMP WONT TEL
EA BOK 25.00 20.00
54968 WHAT MUST KNOW VIT MIN
EA BOK 15.95 12.76
56754 WHOLE FD GD STRONG BO B
EA BOK 21.95 17.56
54894 WOMENS HEALTH SUPP USE
EA BOK 5.95 4.76
58055 WOMENS HORMON WHT KNOW
EA BOK 17.95 14.36
59558 WRINKLE CLEANSE
EA BOK 13.95 11.16
26864 YEAST CONNECT HANDBOOK
EA BOK 14.95 11.96
32990 YEAST SYNDROME
EA BOK 7.99 6.39
60477 YOU RAISING YOUR CHILD
EA BOK 24.99 19.99
60459 YOU SMART PATIENT PPBK
EA BOK 14.95 11.96
59213 YR BOD MANY CRIES WATR
EA BOK 14.95 11.96
59214 ZAPPED
EA BOK 25.99 20.79
53503 ZEN MACROBIOTICS AMER
EA BOK 7.95 6.36
35053 STEVIA NATURE’S SWEETR
EA BOK 4.95 3.96
50694 STOP ADD NATURALLY
EA BOK 9.95 7.95
55608 STOP AGING START TRAIN
EA BOK 18.95 15.16
57897 STOP PREDIAB NOW PPBK
EA BOK 14.95 11.96
50728 STOPPING INFLAMMATION
EA BOK 14.95 11.96
58650 STRENGTH TRAIN ANA 3RD
EA BOK 19.95 15.96
53164 STRESS BUST NUTR USER
EA BOK 5.95 4.76
59222 STRETCHING ANATOMY
EA BOK 19.95 15.96
57522 SUICIDE BY SUGAR
EA BOK 15.95 12.76
56225 SUNSHINE AND VITAMIN D
EA BOK 18.95 15.16
54120 SUPERFRUITS
EA BOK 4.95 3.96
36616 SYNDROME X SOFT COVER
EA BOK 15.95 12.76
52051 TAKING CARE OF TMJ
EA BOK 14.95 11.96
37419 TEA TREE OIL
EA BOK 3.95 3.16
58966 TESTOSTERONE FOR LIFE
EA BOK 16.95 13.56
53737 TESTOSTERONE SOLUTION
EA BOK 14.00 11.20
51441 TESTOSTERONE YOUR FRND
EA BOK 8.95 7.16
57206 THE FOUNTAIN
EA BOK 24.95 19.96
57214 THE SOURCE
EA BOK 26.00 20.80
44008 THEANINE RELAX AMINO A
EA BOK 7.95 6.36
36744 THERAPEUTIC HERB MANUL
EA BOK 4.79 3.83
42370 THYROID BALANCE
EA BOK 14.95 11.96
53729 THYROID DIET
EA BOK 14.95 11.96
52788 THYROID DISORDERS USER
EA BOK 5.95 4.76
41303 THYROID POWER
EA BOK 13.95 11.16
57576 TOOTH FROM TIGER MOUTH
EA BOK 15.00 12.00
58820 TOTAL NUTRIT IDIOTS GD
EA BOK 18.95 15.16
60408 TRANSDERM MAGNES THER
EA BOK 23.95 19.16
40092 TREATING EPILEPSY NAT
EA BOK 16.95 13.56
52777 TREATING HEPATITIS NAT
EA BOK 5.95 4.76
60106 TROPHOBLAST ORIGN CANC
EA BOK 49.95 39.96
55251 TRYPTOPHAN POWER SERO
EA BOK 4.95 3.96
56702 TURMERIC SPICES OF LIF
EA BOK 4.95 3.96
41909 TYPE A FD BEV SUP LIST
EA BOK 5.99 4.79
41908 TYPE B FD BEV SUP LIST
EA BOK 5.99 4.79
Autumn 2011 - Willner Chemists Reference Catalog
Page 26